Campaigns

C1. COMMUNITY RELATIONS

Programs that aim to improve relations with, or seek to win the support or cooperation of, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity. “Community” in this category refers to a specific geographic location or locations.

C2. CONTENT MARKETING

Programs that effectively demonstrate a strategic program that includes creating and distributing valuable content to attract, acquire, and engage target audience(s). Include examples and metrics.

C3. CRISIS COMMUNICATIONS

Programs undertaken to deal with an unplanned event that required an immediate response.

C4. EVENTS AND OBSERVANCES – MORE THAN SEVEN DAYS

Programs or events, such as commemorations, observances, openings, yearlong anniversaries, celebrations or other special activities carried out in eight or more days.

C5. EVENTS AND OBSERVANCES – SEVEN OR FEWER DAYS

Programs or events, such as commemorations, observances, openings, yearlong anniversaries, celebrations or other special activities carried out in seven days or fewer.

C6. FINANCIAL COMMUNICATIONS

Programs directed to shareowners, other investors and the investment community.

C7. GLOBAL COMMUNICATIONS

Includes any type of program, such as Reputation/Brand Management, Marketing or Events and Observances, that demonstrates effective global communications implemented in more than one country.

C8. INFLUENCER MARKETING

Program that focuses on using paid spokespeople and key leaders to increase awareness and drive your brand’s message in the larger market.

C9. INTEGRATED COMMUNICATIONS

Programs that demonstrate leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines.

C10. INTERNAL COMMUNICATIONS

Programs targeted specifically to special stakeholders directly allied with an organization, such as employees, members, affiliated dealers and franchisees.

C11. ISSUES MANAGEMENT

Programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy.

C12. MARKETING

Programs designed to introduce new products/services, or promote existing products/services to a particular audience.

C13. MOST EFFECTIVE CAMPAIGN ON A $5,000 TO $10,000 BUDGET

Effective campaign delivered within parameters of a limited budget. This does not include staff time and overhead.

C14. MOST EFFECTIVE CAMPAIGN ON A BUDGET OF $5,000 OR LESS

Successful campaign despite constraints of a small budget. This does not include staff time and overhead.

C15. MOST EFFECTIVE CORPORATE SOCIAL RESPONSIBILITY CAMPAIGN

Programs that enhance a corporate reputation and demonstrate a business approach to initiatives that positively impact society. Highlight the positive impact on delivering economic, social and environmental benefits. 

C16. MULTICULTURAL PUBLIC RELATIONS

Any type of program, such as institutional, marketing and community relations, specifically targeted to a cultural group.

C17. PUBLIC AFFAIRS

Programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies at any level of government.

C18. PUBLIC SERVICE

Programs that advance public understanding of societal issues, problems or concerns.

C19. REPUTATION/BRAND MANAGEMENT

Programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics, either proactively or in response to an issue, event or market occurrence.

Best of Show

All entries that win a Pinnacle Award in the Campaigns category are automatically considered for the Best of Show award.

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