Judging is always conducted by experienced public relations professionals outside of the Las Vegas market. Each entry receives two scores. If the two judges return more than a 15 point spread on an entry, a third judge will score and the entry’s final score will be an average of the three scores. Outlier scores may be thrown out.
Pinnacle Awards entries are judged on individual merit. It is not a competition between entries. Rather, judging is handled using a grading system where truly exceptional work is worthy of a Pinnacle, outstanding work receives an Award of Excellence, and meritorious work receives an Award of Merit. There may be multiple winners at each level or no winners at all.
OVERALL PRESENTATION (UP TO 10 PTS)
Entries will demonstrate adherence to Entry Criteria and will be produced professionally.
INTRODUCTION (UP TO 10 PTS)
A brief description of the organization, description of the program or project, why the program or project fits into the entry category, when the program or project was undertaken, entrant’s role in the program or project, the purpose of the program or project and how it benefited or is benefiting the organization.
RESEARCH (UP TO 20 PTS)
The primary and/or secondary research used to identify problems or opportunities addressed by the entry. Include the planning and execution of the research conducted.
PLANNING (UP TO 20 PTS)
The implementation plan including budget, timeline, goal(s), strategy(ies), target audience, SMART (specific, measurable, achievable, realistic, timely) objectives, creativity, etc.
IMPLEMENTATION (UP TO 20 PTS)
The various elements of the program or project, techniques used, tactics undertaken, implementation of the plan and difficulties encountered. Participating or cooperating agencies should be identified along with their roles.
EVALUATION/RESULTS (UP TO 20 PTS)
Demonstrate how the program met or exceeded its SMART objectives through quantifiable measurement methods.
Best of Show
The highest average scoring entries in the Campaigns and Tactics categories will receive the additional recognition of being named Best in Show.
Judges will form a decision by consensus after scoring. There can only be one honoree in each individual award category. An award does not have to be given in any category if the judges feel no suitable nominee was submitted.
Shortly after judging concludes in October, the Pinnacle Awards Committee will send email notification to Pinnacle Awards entrants if their entry received an award (either a Pinnacle Award, Award of Excellence, or Award of Merit).
The notification will identify the award winning entry by its title and be sent only to the person submitting the entry.
A list of winning organizations will also be posted on this website in the Winners section following the Awards Ceremony.