Pinnacle Awards entries are accepted in any of three award categories:
- Public Relations Programs
- Tools and Techniques
- Individual Awards
Entries are organized by sub-categories under each of the three main categories.
Public Relations Programs
| PR1 |
|
Nonprofit (non-government) |
| PR2 |
|
Community Relations |
| PR3 |
|
Public Service |
| PR4 |
|
Marketing Communications |
| PR5 |
|
Institutional Programs |
| PR6 |
|
Public Affairs |
| PR7 |
|
Special Events and Observances |
| PR8 |
|
Emergency or Crisis Programs |
| PR9 |
|
Employee Communications |
| PR10 |
|
Quick Turnaround Programs |
| PR11 |
|
Online Communication Programs |
| PR12 |
|
Multicultural Programs |
Click here for a description of each public relations program sub-category.
Tools and Techniques
| TT1 |
|
External Video |
| TT2 |
|
Internal Video |
| TT3 |
|
News Magazine Video/Show |
| TT4 |
|
Public Relations Campaign Advertising |
| TT5 |
|
Internet Site |
| TT6 |
|
Intranet Site |
| TT7 |
|
Interactive Communications |
| TT8 |
|
Electronic Newsletter |
| TT9 |
|
Media Kit |
| TT10 |
|
Pitch Material |
| TT11 |
|
Feature Article |
| TT12 |
|
News Article |
| TT13 |
|
News Release |
| TT14 |
|
Publications – Annual Report |
| TT15 |
|
Brochures |
| TT16 |
|
Direct Mail |
| TT17 |
|
Magazine |
| TT18 |
|
Newsletters |
| TT19 |
|
Press Conference |
| TT20 |
|
Media Tour |
Click here for a description of each tools and techniques sub-category.
Individual Awards
Newcomer of the Year
PR Practitioner of the Year
Roger Buehrer Lifetime Achievement Award
Click here for a description of each of the individual awards.
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