PRSA Public Relations Society of America, Las Vegas Valley Chapter
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2011 Winners

The PRSA Las Vegas Valley Chapter congratulates our 2011 Pinnacle Awards winners.

PR Practitioner of the Year

  • Holly Silvestri of The Ferraro Group.

*Best of Show Award - Public Relations Programs

  • The Venetian and The Palazzo for “The Palazzo Hosts the Glass Slipper Soiree to Benefit the Assistance League of Las Vegas.”

*Best of Show Award - Tools and Techniques

  • Mass Media Corporate Communications for the ”Nevada Early Childhood Advisory Council School Readiness Article."

Public Relations Programs:

  1. PUBLIC SERVICE.
    AWARD OF EXCELLENCE
    Mass Media Corporate Communications for “Influence Others: Get Vaccinated”
    PINNACLE AWARD
    Preferred Public Relations for “Mac King’s Magical Literacy Tour”
    PINNACLE AWARD
    The Venetian and The Palazzo for “The Palazzo Hosts the Glass Slipper Soiree to Benefit the Assistance League of Las Vegas.”
      
  2. MARKETING COMMUNICATIONS.
    AWARD OF EXCELLENCE
    DPV Services Group for “Baby You Are Mine”
    AWARD OF EXCELLENCE
    The Glenn Group for “Capriotti’s Sandwich Shop ‘VoCAPulary Campaign’”
     
  3. SPECIAL EVENTS AND OBSERVANCES – LESS THAN $10,0000.
    AWARD OF MERIT
    Mass Media Corporate Communications for the “Pahrump Town Hall.”
     
  4. SPECIAL EVENTS AND OBSERVANCES  - $10,000 TO $25,000.
    AWARD OF EXCELLENCE
    Media Corporate Communications for "Owareness.”
     
  5. SPECIAL EVENTS AND OBSERVANCES - OVER $25,000.
    AWARD OF EXCELLENCE
    The Glenn Group for the “Copper Mountain Solar One Dedication Event.”
    PINNACLE AWARD
    The Venetian and The Palazzo for “The Venetian Presents Simon G. Jewelry Summer Soiree”
  6. EMERGENCY OR CRISIS PROGRAMS.
    PINNACLE AWARD
    Bureau of Land Management for “Rock Art Damage Outreach.”
         
  7. QUICK TURNAROUND PROGRAMS.
    PINNACLE AWARD
    Bureau of Land Management for “Rock Art Damage Outreach.”
     
  8. ONLINE COMMUNICATIONS
    PINNACLE AWARD
    Springs Preserve for “Electronic and Social Media”

Tools and Techniques Categories:

  1. EXTERNAL VIDEO.
    AWARD OF MERIT
    Clark County Channel 4 for “Forever Families: Clark County Foster Care”
    AWARD OF EXCELLENCE
    Clark County Channel 4 for the “Celebrity Voter Registration PSA Series”
    AWARD OF EXCELLENCE
    Regional Flood Control District for “Don’t Trash Clark County-Pet Waste PSA.”
    PINNACLE AWARD
    Regional Transportation Commission of Southern Nevada for "Flashing Yellow Arrow PSA.”
         
  2. PUBLIC RELATIONS CAMPAIGN ADVERTISING.
    AWARD OF MERIT
    Northern Nevada Immunization Coalition for “Influence Others: Get Vaccinated.”
    PINNACLE AWARD
    Faiss Foley Warren Public Relations and the Southern Nevada Water Authority for “2010-2011 Water Quality Campaign.”
     
  3. INTERNET SITE.
    AWARD OF MERIT
    Southern Nevada Water Authority for SNWA.com
    AWARD OF EXCELLENCE
    Mass Media Corporate Communications for “Keep My Doctor”
    PINNACLE AWARD
    Girl Scouts of Southern Nevada for Girl-scouts-nv.org
     
  4. INTERACTIVE COMMUNICATIONS.
    PINNACLE AWARD
    Mass Media Corporate Communications for Pet-PR.com
      
  5. ELECTRONIC NEWSLETTER.
    AWARD OF EXCELLENCE
    Eurie Creative for “Eurie News”
    PINNACLE AWARD
    Springs Preserve for its e-Newsletter.
     
  6. PITCH MATERIAL. 
    AWARD OF MERIT
    Springs Preserve for “Venom! Animal Show Creative Collateral”
     
  7. FEATURE ARTICLE.
    AWARD OF MERIT
    Regional Transportation Commission of Southern Nevada for “RTC Fast Traffic Management Article”
    PINNACLE AWARD
    Mass Media Corporate Communications for the “Nevada Early Childhood Advisory Council School Readiness Article.”
                   
  8. BROCHURES.
    AWARD OF EXCELLENCE
    Eurie Creative for "Las Vegas Natural History Museum Teacher Guide"
    PINNACLE AWARD
    Eurie Creative for “The Smith Center for the Performing Arts Development Brochure”
    PINNACLE AWARD
    Springs Preserve for the "January through July 2011 Program Guides"
          
  9. DIRECT MAIL.
    AWARD OF EXCELLENCE
    Eurie Creative for “2010 Las Vegas Science Festival Schedule of Events”
    AWARD OF EXCELLENCE
    Eurie Creative for “Cash Wizard Promotional Package”
    PINNACLE AWARD
    Springs Preserve for the “2010-2011 Event and Program Postcards”
     
  10. MAGAZINE.
    AWARD OF EXCELLENCE
    Mass Media Corporate Communications for “Mass Media Healthcare Marketing Magazine”
    AWARD OF EXCELLENCE
    Bally Technologies for “Your Voice”
     
  11. PRESS CONFERENCE.
    AWARD OF MERIT
    The Ferraro Group for “UNLV NOW Press Conference”
     
  12. MEDIA TOUR.
    AWARD OF EXCELLENCE:
    The Ferraro Group -  “LINQ-360 Innovation Center Grand Opening.”

2011 Sponsors

Our special thanks to these fine businesses:

2011 Pinnacles Sponsors

Silent Auction Donors

Previous Years

2010 Pinnacle Awards | Gallery

2009 Pinnacle Awards | Gallery | News Release

2008 Pinnacle Awards | Gallery

2007 Pinnacle Awards | Gallery

2006 Pinnacle Awards | Gallery

2005 Pinnacle Awards

2004 Pinnacle Awards

2003 Pinnacle Awards

2002 Pinnacle Awards

Please don’t hesitate to contact the Pinnacle Awards Committee with any questions.




Categories
Judging Criteria
Membership in PRSA-LVVC


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