2010 Winners

The PRSA Las Vegas Valley Chapter congratulates our 2010 Pinnacle Awards winners.

PR Practitioner of the Year

  • William Marion of Purdue Marion & Associates.

Newcomer of the Year

  • Georgeann Pizzi of MassMedia Corporate Communications.

Best of Show Award – Public Relations Programs

  • JT3 LLC and ADP for the “2010 Benefit Open Enrollment Campaign.”

Best of Show Award – Tools and Techniques

  • MassMedia Corporate Communications for the “MassMedia Monthly E-Newsletter.”

Public Relations Programs:

  1. COMMUNITY RELATIONS.
    • AWARD OF EXCELLENCE: Purdue Marion & Associates – “Parks – Providence.”
    • PINNACLE AWARD: MassMedia Corporate Communications – “Freed’s Bakery: Teacher Appreciation Week Campaign.”
  2. MARKETING COMMUNICATIONS.
    • AWARD OF EXCELLENCE: Springs Preserve – the “Springs Preserve Membership Campaign.”
    • PINNACLE AWARD: The Ferraro Group – “Nevada Census 2010”
  3. INSTITUTIONAL PROGRAMS.
    • PINNACLE AWARD: Greenberg Traurig – “Built – Progress: Greenberg Traurig Expansion and Five-Year Anniversary” program.
  4. PUBLIC AFFAIRS.
    • AWARD OF EXCELLENCE: Purdue Marion & Associates – Las Vegas Police Protective Association’s “Save Our Marshals” Program.
  5. SPECIAL EVENTS & OBSERVANCES OVER $25,000.
    • PINNACLE AWARD: St. Rose Dominican Hospitals – “St. Rose Employee Appreciation & Service Awards Events”
  6. EMPLOYEE COMMUNICATIONS.
    • AWARD OF EXCELLENCE: Las Vegas Valley Water District – “4/10s – A Workforce Transition”
    • AWARD OF EXCELLENCE: Mandalay Bay Resort & Casino – “Reasons to Stay and Play at the Bay – Employee Engagement Campaign.”
    • PINNACLE AWARD: JT3 LLC / ADP – the “JT3 2010 Benefit Open Enrollment Campaign.”
  7. ONLINE COMMUNICATION PROGRAMS.
    • AWARD OF EXCELLENCE: St. Rose Dominican Hospitals – “Social Media” campaign.
    • PINNACLE AWARD: The Springs Preserve – “Springs Preserve Online Communications”

Tools and Techniques Categories:

  1. EXTERNAL VIDEO CATEGORY.
    • AWARD OF EXCELLENCE: MassMedia Corporate Communications – the “Nevada Humane Society Adoption Video.”
    • PINNACLE AWARD: The Regional Flood Control District – “Terry Fator Flood Safety PSA.”
  2. NEWS MAGAZINE VIDEO/SHOW.
    • AWARD OF EXCELLENCE: The Las Vegas Convention and Visitors Authority – “Las Vegas 360: Travel & Tourism”
    • AWARD OF EXCELLENCE: The Regional Flood Control District – “The Flood Channel #81: Reminders”
    • PINNACLE AWARD: Springs Preserve & Crystal Zuelke – “Springs Elemental, Episode 109”
  3. PUBLIC RELATIONS CAMPAIGN ADVERTISING.
    • AWARD OF EXCELLENCE: Three Square Food Bank – “Fight Holiday Hunger” campaign.
    • PINNACLE AWARD: The Ferraro Group and Weber Shandwick – the “Nevada Census 2010 Advertising Campaign.”
  4. INTERNET SITE.
    • PINNACLE AWARD: Springs Preserve – “SpringsPreserve.org” website.
  5. INTERACTIVE COMMUNICATIONS.
    • PINNACLE AWARD: The City of Henderson Cultural Arts & Tourism Department – the “Henderson Heritage Parade Text Message Campaign.”
  6. ELECTRONIC NEWSLETTER.
    • PINNACLE AWARD: MassMedia Corporate Communications – the “MassMedia Monthly E-Newsletter.”
  7. MEDIA KIT
    • AWARD OF EXCELLENCE: The Ferraro Group – the “Nevada Census 2010 – Creative Campaign.”
  8. PITCH MATERIAL.
    • AWARD OF EXCELLENCE: The Clark County School District Communications Office – their “High School Proficiency Exams Campaign 2010.”
  9. FEATURE ARTICLE.
    • AWARD OF MERIT: ARIA Resort & Casino – “Revealed to the World.”
  10. PUBLICATIONS–ANNUAL REPORT.
    • AWARD OF EXCELLENCE: The Regional Flood Control District – “2008-2009 Annual Report.”
    • PINNACLE AWARD: Southern Nevada Water Authority, Las Vegas Wash Coordination Committee – the “Las Vegas Wash Coordination Committee 2009 Year-end Report”
  11. BROCHURES.
    • AWARD OF EXCELLENCE: Greenberg Traurig – “Five Year Calendar”
    • AWARD OF EXCELLENCE: Springs Preserve, Southern Nevada Water Authority – “Segerblom Tribute Book”
  12. MAGAZINE.
    • AWARD OF EXCELLENCE: St. Rose Dominican Hospitals – “WomensCare” magazine.
    • AWARD OF EXCELLENCE: ARIA Resort & Casino – “Insider” magazine.
    • PINNACLE AWARD: MassMedia Corporate Communications – “MassMedia Corporate Communications Health Care Magazine”
  13. NEWSLETTERS – 1 TO 2 COLOR.
    • AWARD OF EXCELLENCE: ARIA Resort & Casino – “The Pulse.”
  14. NEWSLETTERS – 3 OR MORE COLORS.
    • AWARD of EXCELLENCE: JT3 LLC / eurie creative – “Inside JT3” newsletter.
    • PINNACLE AWARD: NV Energy – “The Juice.”
  15. PRESS CONFERENCES.
    • PINNACLE: The Ferraro Group – “Nevada Census 2010 Creative Campaign Launch.
  16. MEDIA TOUR.
    • AWARD OF MERIT: Regional Transportation Commission (RTC) of Southern Nevada – “Media Tour Introducing RTC’s Gold Line and C-Line Express Transit Routes”
    • AWARD OF EXCELLENCE: The Ferraro Group – “Nevada Census 2010 – National Census Day Media Tour”

2010 Sponsors

Our special thanks to these fine businesses:

 NV Energy Logo NV Energy
nvenergy.com
 Mass Media Corporate Communications Mass Media Corporate Communications
massmediacc.com
 In Business Las Vegas logo In Business Las Vegas lasvegassun.com/news/business
Graphics West logo Graphics West
graphicswest.com
 Sky High Marketing Sky High Marketing
skyhighmarketing.com
 G Photographic G Photographic
gphotographic.com

2010 Pinnacles Gallery

Photographs by George Bekich, g photographic