2014 Winners

The PRSA Las Vegas Valley Chapter congratulates our 2014 Pinnacle Awards winners.

The ceremony was held at the Hard Rock Live on November 12, 2014.

2014_Pinnacles_Presentation (PDF – 4mb)

SENIOR PR PRACTITIONER OF THE YEAR
Kurt Ouchida, Managing Partner with BRAINtrust Marketing and Communications
PR PRACTITIONER OF THE YEAR
Dawn Britt, President and Founder of one7communications
NEWCOMER OF THE YEAR
Andrea Mestdagh, Senior PR Specialist with The Firm Public Relations and Marketing
BEST OF SHOW PROGRAMS
Smart City Networks
MassMedia Corporate Communications – Paula Yakubik, Matt Seltzer, Paul Delos Santos, Ashley Campbell, Tyler Hanevold
BEST OF SHOW TOOLS & TECHNIQUES
Las Vegas Springs Preserve Social Media
Las Vegas Valley Water District – Ashleigh Matview, PJ Perez, Renee Grayson, Colleen Curran, Amy Febbo
PUBLIC RELATIONS PROGRAMS
PUBLIC SERVICE
Pinnacle Award
Mission Combat Colon Cancer
Ambulatory Surgical Center of Southern Nevada, Nevada Colon Cancer Partnership, Vero Strategies
MARKETING CONSUMER PRODUCTS
Award of Excellence
Grand Opening of Bier Garten
Faiss, Foley, Warren – Amy E. S. Maier, Melissa Warren
MARKETING CONSUMER SERVICES
Award of Merit
Lipshtick
The Venetian Las Vegas, Allied Integrated Marketing and 87AM – Kelly Estrella, Shannon Willett, Adam Cunningham, Adam Jay, Ed Huckfeldt, Keith Salwoski
MARKETING BUSINESS-TO-BUSINESS
Pinnacle Award
Smart City Networks
MassMedia Corporate Communications – Paula Yakubik, Matt Seltzer, Paul Delos Santos, Ashley Campbell, Tyler Hanevold
INTEGRATED COMMUNICATIONS
Award of Merit
Tim McGraw and Faith Hill – Soul 2 Soul
The Venetian Las Vegas, Allied Integrated Marketing and 87AM – Ed Huckfeldt, Kelly Estrella, Shannon Willett, Adam Cunningham, Evan Ballard
Award of Merit
Best of Summerlin
Howard Hughes Corporation, Faiss Foley Warren Public Relations – Adrienne Augustus, Melissa Warren, Danielle Bisterfeldt
Award of Excellence
Open Enrollment
MassMedia Corporate Communications, HealthCare Partners of Nevada – Brooke Crumpler, Kassi Belz, Liam MacCaul, Ashley Campbell, Carmesha Thompson, Tyler Hanevold
Pinnacle Award
Smog Spotter Program
Penna Powers Brian Haynes, Nevada Department of Motor Vehicles – David Fierro, Kevin Malone, Britni Brozo, Melissa Deitz, Jason Alleger, Michelle Christensen
EVENTS AND OBSERVANCES CATEGORY for SEVEN OR FEWER DAYS
Award of Merit
Sprinkles Cupcakes Launches in Las Vegas
One 7 Communications – Dawn Britt, Carrie Giverson, Natalie Sivertsen
Pinnacle Award
Fun After 55 Concert with the Beach Boys
MassMedia Corporate Communications, HealthCare Partners of Nevada – Kassi Belz, Liam MacCaul, Tyler Hanevold, Carlton Sanders, Amanda Arentsen, Ashley Campbell
EVENTS AND OBSERVANCES CATEGORY for MORE THAN SEVEN DAYS
Award of Excellence
Bike Henderson
City of Henderson Communications and Council Support Office – Bud Cranor, Karina Milani, Addah Moritz-Smith, Tim D’Souza, Tracy Bower
REPUTATION = BRAND MANAGEMENT
Pinnacle Award
Nevada Health Co-Op
MassMedia Corporate Communications – Kassi Belz, Amanda Arentsen, Alecia Warren, Carlton Sanders, Hannah-mae Dela Cruz
COMMUNITY RELATIONS
Pinnacle Award
Grassroots Senior Outreach
MassMedia Corporate Communications, HealthCare Partners of Nevada – Kassi Belz, Dee Anna David, Carmesha Thompson, Liam MacCaul, Tyler Hanevold, Reuben Montoya
INTERNAL COMMUNICATIONS
Award of Excellence
WestCare Cares
The Ferraro Group, WestCare – Holly Silverstri, Latoya Bembry, Amanda Fisher
MULTICULTURAL PUBLIC RELATIONS
Pinnacle Award
Hispanic Marketing
Cannery Casino – Cassandra McNulty, Sheryl Trunick, Holly O’Brien, Patrick Hughes, Andres Parra
Pinnacle Award
Le Rêve, the Dream Introduces ‘El Sueno’ to Mexico Travel Market
Wynn Las Vegas – Richard Hudock, Deanna Pettit-Irestone
CRISIS COMMUNICATIONS
Award of Merit
The Firefly
Ferraro Group – Holly Silvestri, Latoya Bembry, Raquel Sanchez
Award of Excellence
Rick Marshall for Sheriff
Sarah Thornton PR – Sarah Thornton, Anne Kellogg, Laura Billman
TOOLS AND TECHNIQUES
MEDIA RELATIONS FOR CONSUMER PRODUCTS
Award of Excellence
Comprehensive Cancer Centers
Firm Public Relations and Marketing – Jason Woehrle, Jesse Scott, Lisa Santwer, Sarah Scott
Award of Excellence
Where’s Ronald? Free McCafe
MassMedia Corporate Communications & McDonald’s – Georgeann Pizzi, Kassi Belz, Paula Yakubik, Amanda Arentsen, Carl Sanders, Kristina Guerrero
Award of Excellence
National Love Your Pet Day at Shaggy Chic
Faiss Foley Warren – Amy E.S. Maier
Pinnacle Award
Delivering a Second Downtown – Summerlin Metamorphosis
Summerlin / The Howard Hughes Corporation and Faiss Foley Warren Public Relations – Melissa Warren
MEDIA RELATIONS FOR CONSUMER SERVICES
Award of Merit
Promoting the Arts District in Downtown Las Vegas
Faiss Foley Warren public Relations and the City of Las Vegas Downtown Marketing Initiative – Amy Maier, Melissa Warren,Nancy Higgins
Award of Excellence
Vegas Season Carolersegas Season Carolers
R&R Partners and the Las Vegas Convention and Visitors Authority – Tom Dietz, Jessica Murray Adrienne Prather-Marcos, Lindsey Stull, Brita Voris
MEDIA RELATIONS FOR NONPROFIT ORGANIZATIONS
Award of Merit
AFAN’s 27th Annual Black and White Party
One 7 Communications and Aid for AIDS Nevada – Dawn Britt,,Carrie Giverson, Richard Hudock
Award of Excellence
United Way of Southern Nevada Women’s Suit Drive
BrainTrust Marketing and Communications – Garbriela Raguay, Allison Cordova
Pinnacle Award
Nevada Health Co-Op
MassMedia Corporate Communications – Kassi Belz, Amanda Arentsen, Alecia Warren, Hannah Dela Cruz, Carlton Sanders
MEDIA RELATIONS FOR GOVERNMENT
Pinnacle Award
2013 Winterfest
City of Henderson – Nicole Johnson, Kathleen Richards, Karina Milani, Bud Cranor, Tracy Bower
Pinnacle Award
U.S. Synchronized Swimming Championships
City of Henderson – Kim Becker, Karina Milani, Bud Cranor, Tracy Bower
FEATURE STORIES
Award of Excellence
The Lady Silvia in Downtown ZEN
Faiss Foley Warren – Amy E.S. Maier, Melissa Warren
Pinnacle Award
Embracing the Challenges as Opportunities
City of Henderson – Kim Becker, Karina Milani, Bud Cranor, Tracy Bower
EDITORIAL/OP-ED COLUMNS
Pinnacle Award
Closing the Digital Divide
Cox Communications – Mike Bolognini, Juergen Barbusca
WEBSITES
Award of Excellence
Museum Alliance
Las Vegas Museum Alliance and the Las Vegas Valley Water District – Rob Santwer, Colleen Curran, Dawn Barraclough, Scott Huntley, Julie Wilcox, Andy Belanger
SOCIAL MEDIA
Award of Merit
The Adventures of Summerlin Sam Instagram Campaign
Summerlin/The Howard Hughes Corporation and Faiss Foley Warren – Adrienne Augustus, Melissa Warren, Danielle Bisterfeldt
Award of Excellence
Le Rêve – The Dream Commemorates 4,000th Show
Wynn Las Vegas – Richard Hudock, Deanna Petti-Irestone
Pinnacle Award
#1Dollar Office Space
The Glenn Group – Tiffany East, B.C. LeDoux
Pinnacle Award
Las Vegas Springs Preserve Social Media
The Las Vegas Valley Water District – Ashleigh Matview, PJ Perez, Renee Grayson, Colleen Curran, Amy Febbo
BLOGS
Pinnacle Award
GES Corporate Blog
Global Experience Specialists – Christina Hernandez, Detra Page
WORD OF MOUTH
Pinnacle Award
Le Rêve – The Dream Gets ‘Happy’ for Ninth Anniversary
Wynn Las Vegas – Richard Hudock, Deanna Pettit-Irestone
CREATIVE TACTICS
Award of Merit
Anchorman II Media Blitz
Cannery Casino and Galaxy Luxury Plus Theatres – Holly O’Brien, Cassandra McNulty, Patrick Hughes, Paige Candee, Kendall Tenney, Rafe Cohen
Award of Excellence
Smog Spotter Online Banner Ads
Nevada Department of Motor Vehicles and Penna Powers Brian Haynes – David Fierro, Kevin Malone, Britni Brozo, Jason Alleger, Michelle Christensen, – Jon Manning
Pinnacle Award
Wynn Las Vegas Welcomes Popeye
Wynn Las Vegas – Deanna Pettit-Irestone, Shane Collins, Sarah Alamshaw
Pinnacle Award
Aids for AIDS of Nevada Creates a Fashion Icon
AIDS of Nevada and One-7-Communications – Dawn Britt, Carrie Giverson, Richard Hudock
Pinnacle Award
Smart City “Prezi”
Smart City and MassMedia Corporate Communications – Tyler Hanevold, Matt Seltzer, Paula Yakubik
PRESS CONFERENCES
Award of Merit
Launch of the gigabit internet in Las Vegas
Cox Communications – Mike Bolognini, Juergen Barbusca, Stephanie Stallworth, Susie Black
Award of Excellence
Gigabit Internet Demonstration at the 100 Academy
Cox Communications – Mike Bolognini, Juergen Barbusca, Stephanie Stallworth, Susie Black
Pinnacle Award
Nevada Statehood Stamp Press Event
The Nevada 150 Commission, The U.S. Postal Service, The Glenn Group and Vero Strategies – Tiffany East, Kara Kelley, David Rupert, Veronica Meter, Nicole Carlsen
PRESS KITS AND MEDIA KITS
Pinnacle Award
2014 Summerlin Media Kit
Summerlin/The Howard Hughes Corporation and Faiss Foley Warren Public Relations & Government Affairs – Adrienne Augustus, Melissa Warren, Jenni Pevoto, Danielle Bisterfeldt
ONLINE VIDEOS
Pinnacle Award
RTC Summer Heat Safety Campaign
Regional Transportation Commission of Southern Nevada – Kristen Hansen, Jesse Diaz, Jan Wadsworth, Jecia Hutchison
Pinnacle Award
Le Rêve – The Dream Gets ‘Happy’ for Ninth Anniversary
Wynn Las Vegas – Richard Hudock, Deanna Pettit-Irestone
PUBLIC SERVICE ANNOUNCEMENTS
Award of Excellence
2014 Bag Childhood Hunger PSA
Three Square Food Bank and The Firm Public Relations & Marketing – Paula Pettit, Andrea Mestdagh, Jasen Woehrle, Jeff Lester
INTERNAL INTRANET VIDEO PROGRAMS
Award of Merit
RTC 360
The Regional Transportation Commission of Southern Nevada – Kristen Hansen, Jesse Diaz, Jecia Hutchison, Jan Wadsworth
Pinnacle Award
A Cooperative for Nevada
Valley Electric Association and MassMedia Dee Anna David, Tommy DiGioia, Georgeann Pizzi, Chris Smith
EXTERNAL VIDEO PROGRAMS
Award of Excellence
The Other Side of Higher Education
International Training Institute and Imagine Communications – Brian Rouff, Nadia Zerka, Tiffannie Bond
Award of Excellence
Bally Technologies – Premium Games
Bally Technologies
NEWSLETTERS
Award of Excellence
Spotlight
City of Henderson – Kathy Blaha, Christine Haskell, Karina Milani, Bud Cranor, Tracy Bower
Pinnacle Award
Tivoli Village Newsletters
Tivoli Village and BRAINtrust Marketing and Communications
BROCHURES
Award of Merit
UNLV Schools of Nursing and Allied Health Sciences
UNLV School of Nursing and School of Allied Health Sciences – Kevin Dunegan, John Hobbes, Kirsten Connelly, Jillian Inouye
Pinnacle Award
Las Vegas Science and Technology Festival 2014 Event Program
Las Vegas Science & Technology Festival and eurie creative – Victor Rodriguez, Marilyn Gillespie, Kate Yoshida, Kathy Callahan, Alex Frazier
MAGAZINES
Award of Excellence
Bally Buzz
Bally Technologies – Laura Olson-Reyes, Mike Trask, Amanda Riddle, Judy Sandgren, Nichole Hanson, Pamela Velasco
Award of Excellence
Your Voice
Bally Technologies – Laura Olson-Reyes, Mike Trask, Amanda Riddle, Judy Sandgren, Nichole Hanson, Pamela Velasco
PUBLICATIONS
Award of Excellence
2014 Southern Nevada Trails Day Calendar
City of Henderson – Bud Crano, Karina Milani, Rachel Efros, Kathy Blaha, Anna Lightner, Robin Cutler
Pinnacle Award
Bally Games Catalog
Bally Technologies – Laura Olson-Reyes, Mike Trask, Amanda Riddle, Judy Sandgren, Nichole Hanson, Pamela Velasco
ANNUAL REPORTS
Award of Excellence
Cox Southwest Region Annual Report
Cox Communications and Faiss Foley Warren Public Relations – Susan Black-Manriquez, Lynette Stryker, Don Seiersen, Stephanie Stallworth, The Cox Las Vegas Public Affairs Team, Suzee Smith-Everhard, The Cox Arizona Public Affairs Team
DIRECT MAIL / DIRECT RESPONSE
Award of Merit
Las Ventanas Lecture and Event Series Direct Mail
Las Ventanas at Summerlin and BRAINtrust Marketing and Communications – Kurt Ouchida, Allison Cordova
Award of Merit
HealthCare Partners Nevada Wellpac Direct Mail
HealthCare Partners Nevada and MassMedia – Brooke Crumpler, Kassi Belz, Liam MacCaul, Ashley Campbell
Award of Merit
New York Take-in Window Opening Brochure
American Gem Society and eurie creative – Victor Rodriguez, Donna Jolly, Kathy Callahan, Ash Shah, Alex Frazier
Award of Excellence
2013 Open Enrollment Direct Mail
JSA Health Partners and Mass Media – Kassi Belz, Matt Seltzer, Ashley Campbell, Tyler Hanevold
Award of Excellence
ZZ Top Cheap Sunglasses
Bally Technologies – Mike Trask, Kyle Nelson, Chris Howey
Pinnacle Award
2013 Henderson Stroll N Roll Door Hanger and Postcard
City of Henderson – Rachel Efros, Christine Haskell, P.J. Harris, Kim Becker, Karina Milani, Bud Cranor
Pinnacle Award
Winter 2014 Henderson Happenings
City of Henderson – Rachel Efros, Debra Haskell, Kim Becker, Karina Milani, Bud Cranor, Tracy Bower
Pinnacle Award
Varaluz – Alternating Current Holiday Sales Promotion Mailer
Varaluz and eurie creative – Victor Rodriguez, Ron Henderson, Alex Frazier, Kathy Callahan

2014 Sponsors

Thank you!

NVE-150

Gold Sponsor

Bally Technologies Logo

In-Kind Sponsor

eurie_creative

In-Kind Sponsor

Station Casinos

In-Kind Sponsor

Las Vegas Color Graphics

In-Kind Sponsor