Prepare Your Entry

Writing Your Entry 

Campaigns and Tactics

To put together the most effective entry, read this entire page and follow the guidelines. Remember, the judges are from outside the PRSA-LVVC market and need some background in order to effectively evaluate your entry. Check out these tips from past winners and judges.

• The most important part of any entry is the two-page summary (saved as a PDF), which must include a brief introduction to the project and each part of the Four-Step Process in Public Relations: research, planning, implementation, and evaluation. Other helpful strategic planning resources include:
  • Writing a PR Plan
  • How to Write a Measurable Objective
  • APR Study Guide (PDF full version)
• Each entry must also have supporting materials that back up the statements in the summary and be arranged in the same steps.
• Review the scoring criteria and PRSA’s tips for preparing your entry (note: PRSA’s National awards are known as the Silver Anvils, but the advice applies to the Pinnacle Awards). PRSA members may log in to the national website and view national award summaries by category and year.

Individual Awards

For best results, follow these recommendations when preparing your one- to two-page entry:

• Include a summary of the nominee’s work history in the entry (do not attach a resume – any entry with more than two pages will automatically be disqualified).
• Describe how the candidate’s characteristics and achievements exemplify best practices and values from PRSA’s Code of Ethics.
• Include both quantitative and qualitative data to support your nomination.
• Review the entry with your nominee for accuracy and completeness.
• Submit a high-resolution headshot of the nominee for use in the awards ceremony and program.

Gathering information for Judgify

Our chapter accepts entries for campaigns and tactics on the Judgify platform. To streamline the process, please have the following information ready to enter into the system.

About You

• The entry title will be displayed on all materials (e.g., certificates, obelisks, slide show, event program).
• The campaign/tactic’s category. 
• No more than three lines of text to display on the Pinnacle obelisk (26 characters per line). This is typically a person and/or one or two organizations.
  • We suggest listing the entry name and the company, agency, and/or client name on the initial obelisk given at the awards.
  • You’ll have the opportunity to order duplicate obelisks with additional names after the awards.
•  The names and organizations of up to ten people who contributed to the campaign/tactic for the award certificates.

About your Campaign/Tactic

• Have your two-page summary saved as a PDF (as outlined in Prepare Your Entry).
  • Make sure links to external websites, Google Drive, Dropbox, and/or YouTube, or similar file hosting services are included in your summary.
• Supporting materials (e.g., photographs, media links) should be included in the same PDF.
  • Keep your documentation to a maximum of 15 pages, preferably fewer.
• One image (.jpg or .png) to display during the ceremony and in the printed program. Past entrants have submitted logos, unique artwork or photographs from the entry, screenshots of news clips, and headshots (for individual awards).