Determining Your Entry’s Eligibility
To enter the 2024 Pinnacle Awards, the majority of the entry-related work used must have been developed and implemented within the PRSA-LVVC market (i.e., Southern Nevada, Southern Utah, and Northern Arizona), or by practitioners who are predominantly based in the PRSA-LVVC market between January 1, 2023 and July 31, 2024.
In addition, paid placement (i.e., advertising) can be included in an entry if it clearly supplemented a public relations campaign and the advertising costs accounted for no more than one-third of the total budget.
Individual Award Eligibility
Recognize a co-worker, peer, or employee by nominating a public relations professional for an individual award. In order to be eligible for a nomination:
- Nominees may be independent practitioners or work for an agency, corporate organization, non-profit, or government/education institution within the PRSA-LVVC market.
- Nominations may come from colleagues, peers, or the nominee’s leadership. Self-nominations are not permitted.
- Past recipients of these awards are ineligible to be nominated in the same category for three years after their last award
- While nominations by/of chapter members are encouraged, chapter membership is not a requirement for consideration.
Selecting the Right Category for Your Entry
Choose the most appropriate category. A complete program or campaign may be entered in any of the Campaigns categories. Individual components may also be entered in the Tactics categories.
Entries may be disqualified or recategorized if they do not meet the initial criteria (above) and/or category description. Entries may not be refined or resubmitted after the submission deadline, so please contact pinnacleawards@prsalasvegas if you have questions about the eligibility and/or categorization of your entry.
New for 2024: Some categories have been added or revised and are marked with a *.
Campaigns
Click here for a description of each campaigns category.
C2. Crisis Communications
C3. Influencer Campaign*
C5. Internal Communications
C6. Most Effective Campaign on a Budget of $10,000 Or Less
C7. Corporate Social Responsibility Campaign
C8. Multicultural Public Relations
C9. Public Affairs
C10. Public Service
C11. Reputation/Brand Management
Tactics
Click here for a description of each tactics category.
T2. Events or Observations*
T3. Writing and Speeches
T4. Websites
T5. Interactive Digital Content ( social media, blogs, etc.)
T6. Videos (long- or short-form)
T7. Webcasts/Podcasts
T8. Creative (e.g., graphic design, photography, animation)
T9. Collateral/Single-Issue Publications (e.g., brochures, annual reports)
T10. Regularly Scheduled Publications (e.g., magazines, newsletters)
T11. Research/Data Analysis
Individual Awards
Click here for a description of each of the individual awards.
I2. PR Practitioner of the Year