2025-26 Eligibility
To enter the 2025-26 Pinnacle Awards, the majority of entry-related used must have been developed and implemented within the PRSA-LVVC market (i.e., Southern Nevada, Southern Utah, and Northern Arizona), or by practitioners who are predominantly based in the PRSA-LVVC market between January 1, 2025, and June 30, 2026. The call for entries for the 2025-26 awards will open in spring 2026. In the meantime, entrants are encouraged to go ahead and prepare their entries as the eligible work is completed, while plans and results are still fresh and readily available.
In addition, paid placement (e.g., advertising, sponsored content) can be included in an entry if it clearly supplemented a public relations campaign and the advertising costs accounted for no more than one-third of the total budget.
Individual Award Eligibility
Recognize a co-worker, peer, or employee by nominating a public relations professional for an individual award. In order to be eligible for a nomination:
- Nominees may be independent practitioners or work for an agency, corporate organization, non-profit, or government/education institution within the PRSA-LVVC market.
- Nominations may come from colleagues, peers, or the nominee’s leadership. Self-nominations are not permitted.
- Past recipients of these awards are ineligible to be nominated in the same category for three years after their last award.
- While nominations by/of chapter members are encouraged, chapter membership is not a requirement for consideration for individual awards other than the Roger Buehrer Lifetime Achievement Award.
Selecting the Right Category for Your Entry
Choose the most appropriate category. A complete program or campaign may be entered in any of the Campaigns categories. Individual components may also be entered in the Tactics categories.
Entries may be reassigned to another category or division at the judge’s discretion. Entries will be disqualified if the submission guidelines are not followed.
Entries may not be refined or resubmitted after the submission deadline, so please contact pinnacleawards@prsalasvegas if you have questions about the eligibility and/or categorization of your entry.
Campaigns
Click here for a description of each campaign category.
C2. Crisis Communications
C3. Influencer Campaign
C5. Internal Communications
C6. Most Effective Campaign on a Budget of $10,000 or Less
C7. Corporate Social Responsibility Campaign
C8. Multicultural Public Relations
C9. Public Affairs
C10. Public Service
C11. Reputation/Brand Management
Tactics
Click here for a description of each tactics category.
T2. Events or Observations
T3. Writing and Speeches
T4. Websites
T5. Interactive Digital Content (e.g., social media, blogs)
T6. Videos (long- or short-form)
T7. Webcasts/Podcasts
T8. Creative (e.g., graphic design, photography, animation)
T9. Collateral/Single-Issue Publications (e.g., brochures, annual reports)
T10. Regularly Scheduled Publications (e.g., magazines, newsletters)
T11. Research/Data Analysis
Individual Awards
Click here for a description of each of the individual awards.
I2. PR Practitioner of the Year