Pinnacle Award entries are grouped into three general types:

Each type has multiple categories to choose from. 


Click here for a description of each campaigns category.

C1. Community Relations
C2. Crisis Communications
C3. Events and Observances
C4. Integrated Communications
C5. Internal Communications
C6. Most Effective Campaign on a Budget of $10,000 Or Less
C7. Corporate Social Responsibility Campaign
C8. Multicultural Public Relations
C9. Public Affairs
C10. Public Service
C11. Reputation/Brand Management


Click here for a description of each tactics category.

T1. News Release/Press Kit
T2. Media Event
T3. Writing and Speeches
T4. Website
T5. Interactive Digital Content (social media, blogs, etc.)
T6. Video (long and short form)
T7. Webcasts/Podcasts
T8. Creative (graphic design, photography, animation)
T9. Collateral/Single-Issue Publication (brochures, annual reports)
T10. Regularly Scheduled Publication (magazines, newsletters)
T11. Research/Data Analysis

Individual Awards

Click here for a description of each of the individual awards. Note: Entries for individual awards may be submitted through Monday, Oct. 23, 2023.

I1. Newcomer of the Year
I2. PR Practitioner of the Year
I3. Senior PR Practitioner of the Year

The Volunteer and Roger Buehrer awards are given at the discretion of the PRSA Chapter Board of Directors. Please submit a nomination letter to

I4. Volunteer of the Year
I5. Roger Buehrer Lifetime Achievement Award