Get the recognition that you deserve.
Demonstrate the value of your hard work by entering it into the Public Relations Society of America’s Las Vegas Valley Chapter’s Pinnacle Awards. Sometimes our clients or leaders may not fully appreciate our contributions to their success. In addition, the independent perspectives from colleagues in other markets validate our efforts and give us insights into ways we can continue to contribute to our organizations’ successes.
Changes for 2025-26
Based on entrant feedback, we are shifting our awards cycle back to a summer entry process with a fall event. This will put our awards process back in alignment with PRSA’s district and national awards programs and give entrants more time to incorporate judges’ feedback into their Best of the West and Anvil submissions.
The full Pinnacle Awards program — including campaigns, tactics, individual, and Best in Show awards — will return for its own 30th anniversary in 2026. The eligibility window will include 2025 to ensure work taking place this calendar year still has an opportunity to be recognized.
2025 Individual Awards
Even though we will not be holding an awards event this fall, we want to recognize the individual contributions and achievements within our community. So we will be accepting entries for individual awards from June 1-August 18, 2025, and winners will be recognized at a chapter event in October 2025. The individual award categories are:
- Newcomer of the Year
- PR Practitioner of the Year
- Senior PR Practitioner of the Year
- Volunteer of the Year
- Roger Buehrer Lifetime Achievement Award
You can submit entries online, and the chapter will invoice you for the entry fees, which are as follows.
- Early bird entries, received by August 4, will cost $85 for members and $110 for future members.
- After August 4, entries will cost $95 for members and $120 for future members.
There is no charge for entries for the Volunteer of the Year and the Roger Buehrer Lifetime Achievement awards.
2025-26 Pinnacle Award Eligibility
To enter the 2025-26 Pinnacle Awards, the majority of entry-related used must have been developed and implemented within the PRSA-LVVC market (i.e., Southern Nevada, Southern Utah, and Northern Arizona), or by practitioners who are predominantly based in the PRSA-LVVC market between January 1, 2025, and June 30, 2026. The call for entries for the 2025-26 awards will open in spring 2026. In the meantime, entrants are encouraged to go ahead and prepare their entries as the eligible work is completed, while plans and results are still fresh and readily available.
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About the PRSA-LVVC Pinnacle Awards
Created in 1996, the Pinnacle Awards recognize the best public relations programs, tools, and professionals in Southern Nevada, Northwest Arizona, and Southern Utah. The Pinnacle Awards, open to chapter members and nonmembers alike, are judged by PRSA members outside of our region with significant professional experience and/or accreditation.
The Pinnacle Awards program is modeled after the national PRSA Silver and Bronze Anvil Awards. Honorees are encouraged to enter their Pinnacle-winning entries into the national awards program.
Best of Show in the campaigns category will be submitted to the PRSA Western District Best in the West Awards, a competitive awards program among the 11 chapters within the Western District.