Get the recognition you deserve.

Prepare your best work and enter in 2024!

The Pinnacle Awards from the Public Relations Society of America’s Las Vegas Valley Chapter provides an excellent way to show the value of your hard work. They help public relations professionals show clients and senior management what public relations can accomplish. If you’re new to public relations, it’s a great way to learn techniques of the trade and show clients and senior management all that public relations can accomplish.

Sometimes clients and/or senior management may not understand exactly why we do what we do. Judges’ comments can be valuable tools to help illustrate the type of information and skill set public relations practitioners require to effectively plan and implement communications campaigns.

To enter the 2024 Pinnacle Awards, the majority of the entry-related work used must have been developed and implemented within the PRSA-LVVC market (i.e., Southern Nevada, Southern Utah, and Northern Arizona), or by practitioners who are predominantly based in the PRSA-LVVC market between January 1, 2023 and July 31, 2024. 


Campaign entries include 11 categories, which are judged as complete public relations campaigns fueled by strategic communications plans. There are also 11 categories for tactical entries to recognize excellent work that may have served as part of an overall public relations campaign. 

All entries should include relevant research, measurable objectives, a budget and timeline, and evaluation (which should reflect your measurable objectives and include lessons learned).

Outstanding entries receive a Pinnacle Award obelisk. Other noteworthy entries receive a certificate – either an Award of Excellence or an Award of Merit.

In addition, all Pinnacle-winning entries are automatically considered for the Best of Show awards – one for campaigns and one for tactics. 

Individual Awards

Individual Awards honor outstanding public relations professionals as Newcomer of the Year, PR Practitioner of the Year, and Senior PR Practitioner of the Year. Note: Previous winners may not be nominated in the same category within three years of their previous award. 

When appropriate, the Volunteer of the Year and/or the Roger Buehrer Lifetime Achievement awards are also given to practitioners who exemplify PRSA’s professional ideals and have contributed greatly to the practice of public relations in our community. These awards are given at the discretion of the chapter board. If you have a suggestion for a recipient, please contact us at PinnacleAwards@PRSA.com

About the PRSA-LVVC Pinnacle Awards:

Created in 1996, the Pinnacle Awards recognize the best public relations programs, tools, and professionals in Southern Nevada, Northwest Arizona, and Southern Utah. The Pinnacle Awards, open to chapter members and nonmembers alike, are judged by out-of-market, members of PRSA with significant professional experience and/or accreditation.

The Pinnacle Awards program is modeled after the national PRSA Silver and Bronze Anvil Awards. Honorees are encouraged to enter their Pinnacle-winning entries into the national awards program.

Best of Show in the campaigns category will be submitted to the PRSA Western District Platinum Awards, a competitive awards program among the 11 chapters within the Western District.