2013 Awards
The Las Vegas Valley Chapter of the Public Relations Society of America honored the best and brightest in public relations strategies and tactics at the 17th annual Pinnacle Awards Ceremony on Wednesday, November 13, 2013 at Red Rock Resort’s Red Rocks Lounge.
2013 Presenters
The PRSA Las Vegas Valley Chapter congratulates our 2013 Pinnacle Awards winners.
See the photo galleries at Shutterfly.com.
NEWCOMER OF THE YEAR |
| Amanda Arentsen |
PR PRACTITIONER OF THE YEAR |
| Kassi Belz, APR |
BEST OF SHOW PROGRAMS |
| Fashion’s Night Out 2012 |
| Melissa Warren, McKinzie Cogswell, Faiss Foley Warren |
BEST OF SHOW TOOLS & TECHNIQUES |
| 2013 State of the City Invitation |
| Henderson Chamber of Commerce, City of Henderson |
PUBLIC RELATIONS PROGRAMS |
NONPROFIT |
| Award of merit |
| dashTHIRTYdash, The Death of the Daily Times-Picayune & the Unification of a City |
| Rebecca Theim, Babs Bryant Johnson, Sheila Grissett, Kit Wohl |
| Award of excellence |
| The Smith Center, The Smith Center announces 2013-2014 Broadway Season |
| Richard Hudock |
COMMUNITY RELATIONS |
| Award of merit |
| Faiss Foley Warren Public Relations, Rediscover Downtown Day |
| Melissa Warren, managing partner, FFW; Eryn Sebelius, account executive, FFW; Nancy Higgins, downtown marketing consultant; Marsha MacEachern, social media director, FFW |
| Award of merit |
| The Glenn Group and Vero Strategies, Voter Registration 2012 Statewide Public Education Campaign |
| Tiffany East, Amy Beck, Veronica Meter |
| Pinnacle award |
| MassMedia Healthcare Marketing, HealthCare Partners Nevada Grassroots/Community Integration |
| Liam MacCaul, Carmesha Thompson, Aimee Riley, Dee Anna David |
PUBLIC SERVICE |
| Award of merit |
| Cox Communications, 725 area code overlay campaign |
| Mike Bolognini, Stephanie Stallworth, Juergen Barbusca, Susie Black, Don Sierson |
| Award of excellence |
| Bally Technologies, Bally Partners with the Nevada Childhood Cancer Foundation |
| Laura Olson-Reyes, Mike Trask, Lynon Bayliss, Amanda Riddle, Judy Sandgren, Nichole Hanson |
| Pinnacle award |
| eurie creative, Literacy Liftoff early literacy program launch |
| Brian Knudsen, Victor Rodriquez, Kathy Callahan, Alex Fraizer, Brian Myli, Beverly Mathis; |
| Pinnacle award |
| Terry Fator Companies, Clinton Detweiler Scholarship presented by Terry Fator and Taylor Makakoa |
| Ed Huckfeldt, Jesse Scott, Alex Bisker |
MARKETING COMMUNICATIONS |
| Award of merit |
| Springs Preserve/ LVVWD / SNWA, Trackless Train Launch |
| Springs Preserve; Public Information, Springs Preserve/LVVWD/SNWA; Charlene West; Christine Vaughn; Jason Gifford; Lisa Riess |
| Pinnacle award |
| UNLV Alumni Association, UNLVIP Membership Program |
| Amy Bouchard, APR – Director of Communications; Josh Rankin, Hungry Dog Creative; Sarah Thornton, Sarah Thornton Public Relations; Ken Bahl, chair of membership & marketing committee, UNLV Alumni Association |
REPUTATION AND BRAND MANAGEMENT |
| Award of merit |
| MassMedia Corporate Communications, Goettl Good Guys Air Conditioning Reputation / Brand Management Plan |
| Paula Yakubik, Matthew Seltzer, Amanda Arentsen, Alecia Warren, Hannah Dela Cruz, Carlton Sanders |
| Award of excellence |
| Faiss Foley Warren Public Relations, Downtown Marketing Initiative |
| Nancy Higgins, Downtown Marketing Consultant; Melissa Warren, FFW Managing Partner; Eryn Sebelius, FFW Sr. Account Executive; Marsha MacEachern, FFW Social Media Director |
SPECIAL EVENTS AND OBSERVANCES (less than $10,000) |
| Award of merit |
| dashTHIRTYdash, Black, White and Read All Over: Commemorating the Daily Times-Picayune |
| Rebecca Theim, Barbara Bryant Johnson, Sheila Grissett, Kit Wohl |
| Award of merit |
| MassMedia Corporate Communications, Experience the Transformation: Vendor Appreciation Event |
| Kassi Belz, Lauren Steier, Ashley Campbell |
| Award of merit |
| Terry Fator Companies, 48 and FATOR-abulous |
| Ed Huckfeldt, Jesse Scott, Kelly Estrella, Steve Flynn, Chelsea Ryder |
| Award of excellence |
| City of Henderson, 24th Annual Midnite Madness |
| Kim Becker, Debra Haskell, Tracy Bower |
SPECIAL EVENTS AND OBSERVANCES (more than $25,000) |
| Award of merit |
| Jeff Wagner Agency/Lester-Loosbrock Marketing & PR, Shania Twain Arrives in Style to The Colosseum at Caesars Palace |
| Emily Wofford, VP Corporate Public Relations, Caesars Entertainment; Kelly Frey, Public Relations Manager, Caesars Entertainment; Kris Lingle, Marketing Director, AEG Live; Christi Nelson, Public Relations Manager, AEG Live; Julie Gilday Shaffer, President, JGS Group |
| Award of excellence |
| R&R Partners, Vegas Forever |
| Peter O’Neill, Tom Dietz, Adrienne Prather-Marcos, Lindsey Stull |
| Pinnacle award |
| Faiss Foley Warren Public Relations, Fashion’s Night Out 2012 |
| Peter O’Neill, Tom Dietz, Adrienne Prather-Marcos, Lindsey Stull |
| Pinnacle award |
| The Glenn Group, Copper Mountain Solar 2 Dedication Event |
| Tiffany East, Amy Beck, Tom Clark, Lisa Briggs |
EMPLOYEE COMMUNICATIONS |
| Award of excellence |
| JT3 LLC, JT3 2013 Employee Engagement Survey |
| JT3 LLC, ADP, Mercer, and eurie creative |
| Pinnacle award |
| JT3 LLC, JT3 2013 Open Enrollment |
| JT3 LLC and Mercer |
QUICK TURNAROUND PROGRAMS |
| Award of merit |
| MassMedia Corporate Communications, Thanksgiving Food Drive |
| Amanda Arentsen, Kassi Belz, Paula Yakubik, Georgeann Pizzi, Pam Myers, Lauren Steier |
| Award of merit |
| Vero Strategies, Village Square Groundbreaking Ceremony |
| Veronica Meter, Lauran Roberson, Colby Durnin, Scott Chernoff, Brandon Lovested |
| Award of excellence |
| Wicked Creative, Las Vegas Foodie Fest |
| Stephanie Wilson, Jennie Hendricks, Lauren Hudman |
| Pinnacle award |
| R&R Partners, Prince Harry Crisis Communications Response |
| Joe Martin, Account Management; Arnie DiGeorge, Creative; Fletcher Whitwell, Media; Lauren Walker, digital; Cameron Partridge, social media; Sara Gorgon, Public Relations |
| Pinnacle award |
| Sarah Thornton Public Relations, Las Vegas Goodyear Franchise Gets New Owner |
| Sarah Thornton, Anne Kellogg |
ONLINE COMMUNICATIONS PROGRAMS |
| Award of excellence |
| MassMedia Healthcare Marketing, Nevada Health CO-OP Reservations Program |
| Carl Sanders, Matt Seltzer, Kassi Belz, Paula Yakubik |
| Pinnacle award |
| Terry Fator Companies, Clinton Detweiler Scholarship presented by Terry Fator and Taylor Makakoa |
| Ed Huckfeldt, Jesse Scott, Alex Bisker |
| Pinnacle award |
| Springs Preserve Public Information Team, The Springs Preserve Online Communications Program |
| PJ Perez; Ashleigh Matview; Lisa Story, APR; Web Technologies Group |
TOOLS AND TECHNIQUES |
EXTERNAL VIDEO |
| Award of merit |
| City of Henderson, Henderson Coordinate Community Response Video |
| Tracy Bower, Bud Cranor, Tim D’Souza, Frank DiNicola |
| Award of merit |
| City of Henderson, City of Henderson 60th Anniversary Video |
| Tracy Bower, Bud Cranor, Tim D’Souza, Frank DiNicola |
| Pinnacle award |
| Faiss Foley Warren, SNWA Environmental Responsibility Documentary Video |
| Susie Black, Faiss Foley Warren; Linda Faiss, Faiss Foley Warren; Don Seiersen, Fat + Balding Creative; Miles Nebeker, Fat + Balding Creative; |
| Pinnacle award |
| MassMedia Healthcare Marketing, Live Better |
| Kassi Belz, Paula Yakubik, Lauren Steier, Tommy DiGioia |
| Pinnacle award |
| Terry Fator Companies, Terry Fator’s Tribute to Newtown, CT |
| Ed Huckfeldt, Jesse Scott, Andrea Mathias |
PUBLIC RELATIONS CAMPAIGN |
ADVERTISING |
| Award of merit |
| The Glenn Group, Voter Registration 2012 Statewide Public Education Campaign |
| Tiffany East, Amy Beck, Jessica Sebbo, Michael Disbennett, Jennifer Evans |
| Award of excellence |
| MassMedia Corporate Communications, Valley Electric Association Branding Campaign |
| Paula Yakubik, Georgeann Pizzi, Pam Myers, Scott Kerbs, Carmesha Thompson, Tommy DiGioia |
| Award of excellence |
| MassMedia Healthcare Marketing, Medicare Senior Open Enrollment 2012 |
| Kassi Belz, Georgeann Pizzi, Lauren Steier, Pam Myers, Madeline Tremaine, Tommy DiGioia |
INTERNET SITE |
| Award of excellence |
| MassMedia Healthcare Marketing, Socios En Salud NV |
| James Stover, Ashley Campbell, Kassi Belz |
INTRANET SITE |
| Pinnacle award |
| Public Information Web Team, Hydroweb |
| Rob LaRosa, Lisa Story, APR, Web Technologies Group |
INTERACTIVE COMMUNICATIONS AND SOCIAL MEDIA |
| Award of excellence |
| MassMedia Healthcare Marketing, HealthCare Partners Nevada Social Media Outlets |
| Carl Sanders, Hannah Dela Cruz, James Stover, Kassi Belz, Paula Yakubik, Lauren Steier |
| Award of excellence |
| Puttin’ Out, Social Media Marketing: World Market Center Las Vegas for IMCenters.com |
| Christi Tasker, Puttin’ Out, LLC; Sarah Mount, International Market Centers |
| Pinnacle award |
| Terry Fator Companies, Terry Fator Salutes Military Families |
| Ed Huckfeldt, Jesse Scott |
| Pinnacle award |
| UNLV Alumni Association, UNLV Alumni Mobile App |
| Amy Bouchard, APR – Project Manager, UNLV Alumni Association; Margo Dayal, Interactive Feature Developer, Blackbaud; Dan Cohen, App Developer, Mindgrub; and Katie Windel & Scott Roberston, Design, R+W Partners |
| Pinnacle award |
| Warner Gaming/Sioux City Entertainment, Hard Rock Hotel & Casino License Bid |
| Holly O’Brien, Warner Gaming; Ashlee French, Sioux City Entertainment; Mark Monson, MRHD; Beth Trejo, Chatterkick; Chuck Larson, LS2 Group |
ELECTRONIC NEWSLETTER |
| Award of merit |
| Faiss Foley Warren Public Relations, Noteworthy, the Symphony Park Newsletter |
| Melissa Warren, FFW; Nancy Higgins, downtown marketing consultant;Eryn Sebelius, FFW; selina Melancon, FFW |
| Pinnacle award |
| City of Henderson, Spotlight |
| Kathy Blaha, Christine Haskell, Nicole Johnson, Karina Milani, Bud Cranor, Tracy Bower |
| Pinnacle award |
| Global Experience Specialists (GES), Defying Convention |
| Christina Hernandez, Detra Page |
| Pinnacle award |
| Terry Fator Companies, DMC Fator Facts |
| Ed Huckfeldt, Jesse Scott, Alex Bisker |
MEDIA KIT |
| Pinnacle award |
| Imagine Communications, Simple Computer Repair initial media pitching |
| Brian Rouff, Melissa Biernacinski, Tiffannie Bond |
PITCH MATERIAL |
| Award of merit |
| City of Henderson, 2013 Henderson State of the City |
| Kathleen Richards, Bud Cranor, Tracy Bower |
| Award of merit |
| Wicked Creative, McFadden’s Grand Opening Media Deliveries |
| Stephanie Wilson, Jessica Murray, Talia Rothman |
| Award of excellence |
| Wicked Creative, Tacos & Tequila |
| Stephanie Wilson, Jennie Hendricks, Michelle Millen |
| Pinnacle award |
| MassMedia, Allegiant Pitch |
| Paula Yakubik, Tommy DiGioia, Ashley Campbell |
| Pinnacle award |
| Wicked Creative, Rice & Company Sushi Rolls |
| Stephanie Wilson, Jennie Hendricks, Jamie Hatcher |
FEATURE ARTICLE |
| Award of excellence |
| MassMedia Healthcare Marketing, MassMedia Medical Marketing & Media Review Generational Marketing |
| Kassi Belz, Lauren Steier, Ashley Campbell, Wes Thurman |
NEWS ARTICLE |
| Award of merit |
| MassMedia Corporate Communications, Valley Electric Association Marketing Campaign News Story |
| Scott Kerbs, Georgeann Pizzi |
| Award of merit |
| Terry Fator Companies, Terry Fator and Taylor Makakoa Discuss new Show, Album and Mirage Show |
| Ed Huckfeldt, Jesse Scott, Steve Flynn, Chelsea Ryder |
| Award of excellence |
| Kirvin Doak Communications, Palms Casino Resort’s news Article on USAToday.com |
| Alex Acuna, Kate Turner Whiteley, Stephanie Chavez, Allee Bennett |
NEWS RELEASE |
| Award of merit |
| Wicked Creative, Commonwealth Announcement |
| Stephanie Wilson, Jessica Murray, Cara Zizzo, Hannah Rickards, Devin Aaron |
| Award of merit |
| Wicked Creative, Sugar Factory Brooklyn |
| Stephanie Wilson, Jessica Murray, Savyna Roufen, Sarah Alamshaw |
| Pinnacle award |
| City of Henderson, Heritage Park Grand Opening |
| Kim Becker, Bud Cranor, Tracy Bower |
| Pinnacle award |
| Kirvin Doak Communications, MGM Resorts International’s New York-New York / Monte Carlo Strip-Side Redevelopment |
| Kate Turney Whiteley, Jenn Michaels, Bill Doak, Clara Tsangang |
| Pinnacle award |
| MassMedia Healthcare Marketing, Volunteers in Medicine Thanks Dignity Health and Quest Diagnostics for Donations |
| Paula Yakubik, Kassi Belz, Georgeann Pizzi, James Stover, Amanda Arentsen |
| Pinnacle award |
| Terry Fator Companies, Terry Fator New Contract Announcement |
| Ed Huckfeldt, Jesse Scott, Steve Flynn, Chelsea Ryder |
PUBLICATIONS & ANNUAL REPORT |
| Award of excellence |
| Trosper Communications LLC, Gordon Silver Annual Publicity Report |
| Elizabeth Trosper, Stevel Goebel, Savannah McBride |
| Pinnacle award |
| City of Henderson, 2012 Green Report |
| Denise Marshall, Stacie Sorenson, Anna Lightner |
| Pinnacle award |
| SNWA Public Information, Las Vegas Wash Coordination Committee Year-end Report 2008-2012 |
| Jennifer Inaba, John Sullivan, Lisa Riess, Deborah Van Dooremolen, Seth Shanahan, Keiba Crear |
BROCHURES |
| Award of excellence |
| Terry Fator Companies, Terry Fator Group Sales Kit |
| Ed Huckfeldt, Jesse Scott, Rich Tomich, Selena Pope |
| Award of excellence |
| Touro University Nevada, Student Recruitment Brochures |
| Schyler Richards, Oscar Espinoza-Parra, Melody Kelly, Debra Heiser, Chris Smith |
| Pinnacle award |
| JT3, 2013 Open Enrollment Guide |
| JT3 LLC, eurie creative |
| Pinnacle award |
| Trosper Communications LLC, Tronox Brochure |
| Elizabeth Trosper, Stevel Goebel, Savannah McBride |
DIRECT MAIL |
| Pinnacle award |
| Bally Technologies, Pawn Stars Direct Mail |
| April Augustine, Laura Olson-Reyes |
| Pinnacle award |
| City of Henderson, 2013 State of the City Invitation |
| Tom Madsen, Kathy Blaha, Chloe Lomprey, Jessica Bienasz, Anna Lightner |
MAGAZINE |
| Award of merit |
| MassMedia Healthcare Marketing, MassMedia Health Care Magazine |
| Paula Yakubik, Kassi Belz, Georgeann Pizzi, Scott Kerbs, Matt Seltzer, Ashley Campbell |
| Pinnacle award |
| Bally Technologies, Your VOICE |
| Mike Trask, Amanda Riddle Pamela Velasco, Nichole Hanson |
NEWSLETTERS |
| Award of excellence |
| JT3, Inside JT3 |
| JT3 LLC, eurie creative |
PRESS CONFERENCE |
| Award of merit |
| Kirvin Doak Communications, Cirque du Soleil and the Estate of Michael Jackson Unveil Name/Details of New Resident |
| Cara Abrahams, Jeff Lovari, Kate Turner Whiteley, Alexandria Baum |
| Pinnacle award |
| MassMedia Corporate Communications, Health Insurance Rates |
| James Stover, Amanda Arentsen, Georgeann Pizzi |
| Pinnacle award |
| Vero Strategies, Village Square Groundbreaking Ceremony Press Conference |
| Veronica Meter, Lauran Roberson, Colby Durnin, Scott Chernoff, Brandon Lovested |
| Pinnacle award |
| Wicked Creative, Dinner in the Sky Las Vegas Groundbreaking |
| Stephanie Wilson, Jennie Hendricks, Tyler Krochmal |
MEDIA TOUR |
| Award of excellence |
| Wicked Creative, Terry Bradshaw Prepares for Las Vegas Show |
| Lauren Hudman, Stephanie Wilson |
| Pinnacle award |
| The Glenn Group, Voter Registration 2012 Statewide Public Education Campaign |
| Tiffany East, Amy Beck, Veronica Meter |
2013 Sponsors
Gold Sponsor
Gold Sponsor
Gold Sponsor
Gold Sponsor
Gold Sponsor
Gold Sponsor
Print Sponsor
In-Kind Sponsor