2012 Winners

The PRSA Las Vegas Valley Chapter congratulates our 2012 Pinnacle Awards winners.

Newcomer of the Year

• Jesse Scott of MassMedia Corporate Communications.

Best of Show Award – Public Relations Programs

• Springs Preserve for the “Summer Scream Campaign.”

Best of Show Award – Tools and Techniques

• JT3 for the “JT3 2012 Open Enrollment Guide”

Public Relations Programs:

1. COMMUNITY RELATIONS
   AWARD OF MERIT Trosper Communications for “Check your seats in the heat”
   PINNACLE AWARD MassMedia Corporate Communications for “Yes! Cares Senior Program – Heat for the Holidays”
2. PUBLIC SERVICE
   AWARD OF EXCELLENCE Bally Technologies Inc.for the “Bally Adopts a School”
   AWARD OF EXCELLENCE Trosper Communications for “Be Water Safe Drowning Prevention”
3. MARKETING COMMUNICATIONS
   AWARD OF EXCELLENCE Eurie creative & Bally Technologiesfor “Cash Wizard Game Launch Campaign”for “Baby You Are Mine”
   AWARD OF EXCELLENCE MassMedia Healthcare Marketing for Healthcare Partners Nevada “Open Enrollment: Keep My Doctor”PINNACLE AWARD Springs Preserve for their “Summer Scream” campaign
4. INSTITUTIONAL PROGRAMS
   PINNACLE AWARD MassMedia Healthcare Marketing for Healthcare Partners Nevada’s Open Enrollment “Keep our Doctors” Program.
5. SPECIAL EVENTS AND OBSERVANCES – LESS THAN $10,0000
   AWARD OF EXCELLENCE MassMedia Corporate Communications for its “Experience the Transformation: Vendor Appreciation Event”
6. SPECIAL EVENTS AND OBSERVANCES – $10,000 TO $25,000
   AWARD OF EXCELLENCE MassMedia Corporate Communications for “Owareness.”
   PINNACLE AWARD Girl Scouts of Southern Nevada for “Girl Scouts Rock the Dam!”
7. SPECIAL EVENTS AND OBSERVANCES – OVER $25,000
   AWARD OF MERIT The Glenn Group for Sempra U.S. Gas & Power “Copper Mountain Solar Hosts President Obama”
   PINNACLE AWARD eurie creative for “2011 Las Vegas Science Festival” campaign
8. EMPLOYEE COMMUNICATIONS
   PINNACLE AWARD JT3 for “JT3 2012 Open Enrollment” campaign
9. ONLINE COMMUNICATIONS
   AWARD OF MERIT Bally TechnologiesInc for its “Celebrity for a Day” campaign
   PINNACLE AWARD Springs Preserve for “Springs Preserve Online Communications”

Tools and Techniques Categories:

1. EXTERNAL VIDEO
   PINNACLE AWARD Biodynamics and the National Atomic Testing Museum for its “Area 51 the Exhibit”
2. INTERNAL VIDEO
   PINNACLE AWARD Bally Technologies for its “Video of the Month: HR Confidential”
3. MAGAZINE VIDEO/SHOW
   PINNACLE AWARD Regional Flood Control District for the Flood Channel #91 “Efficient Use of Tax Payer Dollars”
4. PUBLIC RELATIONS CAMPAIGN ADVERTISING
   PINNACLE AWARD MassMedia Healthcare Marketing for Healthcare Partners Nevada’s “Medicare Senior Open Enrollment 2011” campaign.
5. INTERNET SITE
   AWARD OF MERIT Southern Nevada Water Authority for SNWA.com
   AWARD OF EXCELLENCE MassMedia Healthcare Marketing for Healthcare Partners Nevada “HCPNV.com”
6. INTRANET SITE
   PINNACLE AWARD Las Vegas Valley Water District for “Hydroweb”
7. ELECTRONIC NEWSLETTER
   AWARD OF EXCELLENCE
   eurie creative for “eurie news”
   AWARD OF EXCELLENCE Girl Scouts of Southern Nevada for “The Scoutlook on email marketing”AWARD OF EXCELLENCE MassMedia Pet Marketing for “PetPR Weekly eNewsletter”
   PINNACLE AWARD Springs Preserve for the “Springs Preserve eNews”
8. PITCH MATERIAL
   PINNACLE AWARD OF MERIT Southern Nevada Water Authority for the “2012 SNWA Water Smart Calendar”
9. FEATURE ARTICLE
   PINNACLE AWARD MassMedia Corporate Communications for “Nevada Early Childhood Advisory Council Byline”
10. NEWS RELEASE
    AWARD OF EXCELLENCE MassMedia Healthcare Marketing for “Cardiovascular Consultants of Nevada Acquisition by HealthCare Partners Nevada”
    AWARD OF EXCELLENCE Bally Technologies for “U.S. Marine Wins $2.9 million on Bally Slot Machine”
11. PUBLICATIONS–ANNUAL REPORT
    AWARD OF EXCELLENCE Cox Communications – Las Vegas for its “Cox Conserves Inaugural Recycling Report”
    PINNACLE AWARD Regional Flood Control District for the “2010-11 Annual Report”
12. BROCHURES
    PINNACLE AWARD JT3 for its “JT3 2012 Open Enrollment Guide”
13. DIRECT MAIL
    AWARD OF MERIT Bally Technologies for its “Michael Jackson King of Pop Poster”
14. MAGAZINE
    AWARD OF EXCELLENCE Bally Technologiesfor its “Your Bally Buzz” magazine
    AWARD OF EXCELLENCE Bally Technologies for its “Your Voice” magazinePINNACLE AWARD MassMedia Healthcare Marketing for its “MassMedia Health Care Magazine”
15. NEWSLETTERS
    AWARD OF EXCELLENCE JT3 for “Inside JT3”

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2012 Sponsors