2010 Winners

The PRSA Las Vegas Valley Chapter congratulates our 2010 Pinnacle Awards winners.

PR Practitioner of the Year

William Marion of Purdue Marion & Associates.

Newcomer of the Year

Georgeann Pizzi of MassMedia Corporate Communications.

Best of Show Award – Public Relations Programs

JT3 LLC and ADP for the “2010 Benefit Open Enrollment Campaign.”

Best of Show Award – Tools and Techniques

MassMedia Corporate Communications for the “MassMedia Monthly E-Newsletter.”

Public Relations Programs:

COMMUNITY RELATIONS.
- AWARD OF EXCELLENCE: Purdue Marion & Associates – “Parks – Providence.”
- PINNACLE AWARD: MassMedia Corporate Communications – “Freed’s Bakery: Teacher Appreciation Week Campaign.”
MARKETING COMMUNICATIONS.
- AWARD OF EXCELLENCE: Springs Preserve – the “Springs Preserve Membership Campaign.”
- PINNACLE AWARD: The Ferraro Group – “Nevada Census 2010”
INSTITUTIONAL PROGRAMS.
- PINNACLE AWARD: Greenberg Traurig – “Built – Progress: Greenberg Traurig Expansion and Five-Year Anniversary” program.
PUBLIC AFFAIRS.
- AWARD OF EXCELLENCE: Purdue Marion & Associates – Las Vegas Police Protective Association’s “Save Our Marshals” Program.
SPECIAL EVENTS & OBSERVANCES OVER $25,000.
- PINNACLE AWARD: St. Rose Dominican Hospitals – “St. Rose Employee Appreciation & Service Awards Events”
EMPLOYEE COMMUNICATIONS.
- AWARD OF EXCELLENCE: Las Vegas Valley Water District – “4/10s – A Workforce Transition”
- AWARD OF EXCELLENCE: Mandalay Bay Resort & Casino – “Reasons to Stay and Play at the Bay – Employee Engagement Campaign.”
- PINNACLE AWARD: JT3 LLC / ADP – the “JT3 2010 Benefit Open Enrollment Campaign.”
ONLINE COMMUNICATION PROGRAMS.
- AWARD OF EXCELLENCE: St. Rose Dominican Hospitals – “Social Media” campaign.
- PINNACLE AWARD: The Springs Preserve – “Springs Preserve Online Communications”

Tools and Techniques Categories:

EXTERNAL VIDEO CATEGORY.
- AWARD OF EXCELLENCE: MassMedia Corporate Communications – the “Nevada Humane Society Adoption Video.”
- PINNACLE AWARD: The Regional Flood Control District – “Terry Fator Flood Safety PSA.”
NEWS MAGAZINE VIDEO/SHOW.
- AWARD OF EXCELLENCE: The Las Vegas Convention and Visitors Authority – “Las Vegas 360: Travel & Tourism”
- AWARD OF EXCELLENCE: The Regional Flood Control District – “The Flood Channel #81: Reminders”
- PINNACLE AWARD: Springs Preserve & Crystal Zuelke – “Springs Elemental, Episode 109”
PUBLIC RELATIONS CAMPAIGN ADVERTISING.
- AWARD OF EXCELLENCE: Three Square Food Bank – “Fight Holiday Hunger” campaign.
- PINNACLE AWARD: The Ferraro Group and Weber Shandwick – the “Nevada Census 2010 Advertising Campaign.”
INTERNET SITE.
- PINNACLE AWARD: Springs Preserve – “SpringsPreserve.org” website.
INTERACTIVE COMMUNICATIONS.
- PINNACLE AWARD: The City of Henderson Cultural Arts & Tourism Department – the “Henderson Heritage Parade Text Message Campaign.”
ELECTRONIC NEWSLETTER.
- PINNACLE AWARD: MassMedia Corporate Communications – the “MassMedia Monthly E-Newsletter.”
MEDIA KIT
- AWARD OF EXCELLENCE: The Ferraro Group – the “Nevada Census 2010 – Creative Campaign.”
PITCH MATERIAL.
- AWARD OF EXCELLENCE: The Clark County School District Communications Office – their “High School Proficiency Exams Campaign 2010.”
FEATURE ARTICLE.
- AWARD OF MERIT: ARIA Resort & Casino – “Revealed to the World.”
PUBLICATIONS–ANNUAL REPORT.
- AWARD OF EXCELLENCE: The Regional Flood Control District – “2008-2009 Annual Report.”
- PINNACLE AWARD: Southern Nevada Water Authority, Las Vegas Wash Coordination Committee – the “Las Vegas Wash Coordination Committee 2009 Year-end Report”
BROCHURES.
- AWARD OF EXCELLENCE: Greenberg Traurig – “Five Year Calendar”
- AWARD OF EXCELLENCE: Springs Preserve, Southern Nevada Water Authority – “Segerblom Tribute Book”
MAGAZINE.
- AWARD OF EXCELLENCE: St. Rose Dominican Hospitals – “WomensCare” magazine.
- AWARD OF EXCELLENCE: ARIA Resort & Casino – “Insider” magazine.
- PINNACLE AWARD: MassMedia Corporate Communications – “MassMedia Corporate Communications Health Care Magazine”
NEWSLETTERS – 1 TO 2 COLOR.
- AWARD OF EXCELLENCE: ARIA Resort & Casino – “The Pulse.”
NEWSLETTERS – 3 OR MORE COLORS.
- AWARD of EXCELLENCE: JT3 LLC / eurie creative – “Inside JT3” newsletter.
- PINNACLE AWARD: NV Energy – “The Juice.”
PRESS CONFERENCES.
- PINNACLE: The Ferraro Group – “Nevada Census 2010 Creative Campaign Launch.
MEDIA TOUR.
- AWARD OF MERIT: Regional Transportation Commission (RTC) of Southern Nevada – “Media Tour Introducing RTC’s Gold Line and C-Line Express Transit Routes”
- AWARD OF EXCELLENCE: The Ferraro Group – “Nevada Census 2010 – National Census Day Media Tour”

2010 Sponsors

Our special thanks to these fine businesses:

	NV Energy nvenergy.com
	Mass Media Corporate Communications massmediacc.com
	In Business Las Vegas lasvegassun.com/news/business
	Graphics West graphicswest.com
	Sky High Marketing skyhighmarketing.com
	G Photographic gphotographic.com