The PRSA Las Vegas Valley Chapter congratulates our 2014 Pinnacle Awards winners.
The ceremony was held at the Hard Rock Live on November 12, 2014.
2014_Pinnacles_Presentation (PDF – 4mb)
SENIOR PR PRACTITIONER OF THE YEAR |
| Kurt Ouchida, Managing Partner with BRAINtrust Marketing and Communications |
PR PRACTITIONER OF THE YEAR |
| Dawn Britt, President and Founder of one7communications |
NEWCOMER OF THE YEAR |
| Andrea Mestdagh, Senior PR Specialist with The Firm Public Relations and Marketing |
BEST OF SHOW PROGRAMS |
| Smart City Networks |
| MassMedia Corporate Communications – Paula Yakubik, Matt Seltzer, Paul Delos Santos, Ashley Campbell, Tyler Hanevold |
BEST OF SHOW TOOLS & TECHNIQUES |
| Las Vegas Springs Preserve Social Media |
| Las Vegas Valley Water District – Ashleigh Matview, PJ Perez, Renee Grayson, Colleen Curran, Amy Febbo |
PUBLIC RELATIONS PROGRAMS |
PUBLIC SERVICE |
| Pinnacle Award |
| Mission Combat Colon Cancer |
| Ambulatory Surgical Center of Southern Nevada, Nevada Colon Cancer Partnership, Vero Strategies |
MARKETING CONSUMER PRODUCTS |
| Award of Excellence |
| Grand Opening of Bier Garten |
| Faiss, Foley, Warren – Amy E. S. Maier, Melissa Warren |
MARKETING CONSUMER SERVICES |
| Award of Merit |
| Lipshtick |
| The Venetian Las Vegas, Allied Integrated Marketing and 87AM – Kelly Estrella, Shannon Willett, Adam Cunningham, Adam Jay, Ed Huckfeldt, Keith Salwoski |
MARKETING BUSINESS-TO-BUSINESS |
| Pinnacle Award |
| Smart City Networks |
| MassMedia Corporate Communications – Paula Yakubik, Matt Seltzer, Paul Delos Santos, Ashley Campbell, Tyler Hanevold |
INTEGRATED COMMUNICATIONS |
| Award of Merit |
| Tim McGraw and Faith Hill – Soul 2 Soul |
| The Venetian Las Vegas, Allied Integrated Marketing and 87AM – Ed Huckfeldt, Kelly Estrella, Shannon Willett, Adam Cunningham, Evan Ballard |
| Award of Merit |
| Best of Summerlin |
| Howard Hughes Corporation, Faiss Foley Warren Public Relations – Adrienne Augustus, Melissa Warren, Danielle Bisterfeldt |
| Award of Excellence |
| Open Enrollment |
| MassMedia Corporate Communications, HealthCare Partners of Nevada – Brooke Crumpler, Kassi Belz, Liam MacCaul, Ashley Campbell, Carmesha Thompson, Tyler Hanevold |
| Pinnacle Award |
| Smog Spotter Program |
| Penna Powers Brian Haynes, Nevada Department of Motor Vehicles – David Fierro, Kevin Malone, Britni Brozo, Melissa Deitz, Jason Alleger, Michelle Christensen |
EVENTS AND OBSERVANCES CATEGORY for SEVEN OR FEWER DAYS |
| Award of Merit |
| Sprinkles Cupcakes Launches in Las Vegas |
| One 7 Communications – Dawn Britt, Carrie Giverson, Natalie Sivertsen |
| Pinnacle Award |
| Fun After 55 Concert with the Beach Boys |
| MassMedia Corporate Communications, HealthCare Partners of Nevada – Kassi Belz, Liam MacCaul, Tyler Hanevold, Carlton Sanders, Amanda Arentsen, Ashley Campbell |
EVENTS AND OBSERVANCES CATEGORY for MORE THAN SEVEN DAYS |
| Award of Excellence |
| Bike Henderson |
| City of Henderson Communications and Council Support Office – Bud Cranor, Karina Milani, Addah Moritz-Smith, Tim D’Souza, Tracy Bower |
REPUTATION = BRAND MANAGEMENT |
| Pinnacle Award |
| Nevada Health Co-Op |
| MassMedia Corporate Communications – Kassi Belz, Amanda Arentsen, Alecia Warren, Carlton Sanders, Hannah-mae Dela Cruz |
COMMUNITY RELATIONS |
| Pinnacle Award |
| Grassroots Senior Outreach |
| MassMedia Corporate Communications, HealthCare Partners of Nevada – Kassi Belz, Dee Anna David, Carmesha Thompson, Liam MacCaul, Tyler Hanevold, Reuben Montoya |
INTERNAL COMMUNICATIONS |
| Award of Excellence |
| WestCare Cares |
| The Ferraro Group, WestCare – Holly Silverstri, Latoya Bembry, Amanda Fisher |
MULTICULTURAL PUBLIC RELATIONS |
| Pinnacle Award |
| Hispanic Marketing |
| Cannery Casino – Cassandra McNulty, Sheryl Trunick, Holly O’Brien, Patrick Hughes, Andres Parra |
| Pinnacle Award |
| Le Rêve, the Dream Introduces ‘El Sueno’ to Mexico Travel Market |
| Wynn Las Vegas – Richard Hudock, Deanna Pettit-Irestone |
CRISIS COMMUNICATIONS |
| Award of Merit |
| The Firefly |
| Ferraro Group – Holly Silvestri, Latoya Bembry, Raquel Sanchez |
| Award of Excellence |
| Rick Marshall for Sheriff |
| Sarah Thornton PR – Sarah Thornton, Anne Kellogg, Laura Billman |
TOOLS AND TECHNIQUES |
MEDIA RELATIONS FOR CONSUMER PRODUCTS |
| Award of Excellence |
| Comprehensive Cancer Centers |
| Firm Public Relations and Marketing – Jason Woehrle, Jesse Scott, Lisa Santwer, Sarah Scott |
| Award of Excellence |
| Where’s Ronald? Free McCafe |
| MassMedia Corporate Communications & McDonald’s – Georgeann Pizzi, Kassi Belz, Paula Yakubik, Amanda Arentsen, Carl Sanders, Kristina Guerrero |
| Award of Excellence |
| National Love Your Pet Day at Shaggy Chic |
| Faiss Foley Warren – Amy E.S. Maier |
| Pinnacle Award |
| Delivering a Second Downtown – Summerlin Metamorphosis |
| Summerlin / The Howard Hughes Corporation and Faiss Foley Warren Public Relations – Melissa Warren |
MEDIA RELATIONS FOR CONSUMER SERVICES |
| Award of Merit |
| Promoting the Arts District in Downtown Las Vegas |
| Faiss Foley Warren public Relations and the City of Las Vegas Downtown Marketing Initiative – Amy Maier, Melissa Warren,Nancy Higgins |
| Award of Excellence |
| Vegas Season Carolersegas Season Carolers |
| R&R Partners and the Las Vegas Convention and Visitors Authority – Tom Dietz, Jessica Murray Adrienne Prather-Marcos, Lindsey Stull, Brita Voris |
MEDIA RELATIONS FOR NONPROFIT ORGANIZATIONS |
| Award of Merit |
| AFAN’s 27th Annual Black and White Party |
| One 7 Communications and Aid for AIDS Nevada – Dawn Britt,,Carrie Giverson, Richard Hudock |
| Award of Excellence |
| United Way of Southern Nevada Women’s Suit Drive |
| BrainTrust Marketing and Communications – Garbriela Raguay, Allison Cordova |
| Pinnacle Award |
| Nevada Health Co-Op |
| MassMedia Corporate Communications – Kassi Belz, Amanda Arentsen, Alecia Warren, Hannah Dela Cruz, Carlton Sanders |
MEDIA RELATIONS FOR GOVERNMENT |
| Pinnacle Award |
| 2013 Winterfest |
| City of Henderson – Nicole Johnson, Kathleen Richards, Karina Milani, Bud Cranor, Tracy Bower |
| Pinnacle Award |
| U.S. Synchronized Swimming Championships |
| City of Henderson – Kim Becker, Karina Milani, Bud Cranor, Tracy Bower |
FEATURE STORIES |
| Award of Excellence |
| The Lady Silvia in Downtown ZEN |
| Faiss Foley Warren – Amy E.S. Maier, Melissa Warren |
| Pinnacle Award |
| Embracing the Challenges as Opportunities |
| City of Henderson – Kim Becker, Karina Milani, Bud Cranor, Tracy Bower |
EDITORIAL/OP-ED COLUMNS |
| Pinnacle Award |
| Closing the Digital Divide |
| Cox Communications – Mike Bolognini, Juergen Barbusca |
WEBSITES |
| Award of Excellence |
| Museum Alliance |
| Las Vegas Museum Alliance and the Las Vegas Valley Water District – Rob Santwer, Colleen Curran, Dawn Barraclough, Scott Huntley, Julie Wilcox, Andy Belanger |
SOCIAL MEDIA |
| Award of Merit |
| The Adventures of Summerlin Sam Instagram Campaign |
| Summerlin/The Howard Hughes Corporation and Faiss Foley Warren – Adrienne Augustus, Melissa Warren, Danielle Bisterfeldt |
| Award of Excellence |
| Le Rêve – The Dream Commemorates 4,000th Show |
| Wynn Las Vegas – Richard Hudock, Deanna Petti-Irestone |
| Pinnacle Award |
| #1Dollar Office Space |
| The Glenn Group – Tiffany East, B.C. LeDoux |
| Pinnacle Award |
| Las Vegas Springs Preserve Social Media |
| The Las Vegas Valley Water District – Ashleigh Matview, PJ Perez, Renee Grayson, Colleen Curran, Amy Febbo |
BLOGS |
| Pinnacle Award |
| GES Corporate Blog |
| Global Experience Specialists – Christina Hernandez, Detra Page |
WORD OF MOUTH |
| Pinnacle Award |
| Le Rêve – The Dream Gets ‘Happy’ for Ninth Anniversary |
| Wynn Las Vegas – Richard Hudock, Deanna Pettit-Irestone |
CREATIVE TACTICS |
| Award of Merit |
| Anchorman II Media Blitz |
| Cannery Casino and Galaxy Luxury Plus Theatres – Holly O’Brien, Cassandra McNulty, Patrick Hughes, Paige Candee, Kendall Tenney, Rafe Cohen |
| Award of Excellence |
| Smog Spotter Online Banner Ads |
| Nevada Department of Motor Vehicles and Penna Powers Brian Haynes – David Fierro, Kevin Malone, Britni Brozo, Jason Alleger, Michelle Christensen, – Jon Manning |
| Pinnacle Award |
| Wynn Las Vegas Welcomes Popeye |
| Wynn Las Vegas – Deanna Pettit-Irestone, Shane Collins, Sarah Alamshaw |
| Pinnacle Award |
| Aids for AIDS of Nevada Creates a Fashion Icon |
| AIDS of Nevada and One-7-Communications – Dawn Britt, Carrie Giverson, Richard Hudock |
| Pinnacle Award |
| Smart City “Prezi” |
| Smart City and MassMedia Corporate Communications – Tyler Hanevold, Matt Seltzer, Paula Yakubik |
PRESS CONFERENCES |
| Award of Merit |
| Launch of the gigabit internet in Las Vegas |
| Cox Communications – Mike Bolognini, Juergen Barbusca, Stephanie Stallworth, Susie Black |
| Award of Excellence |
| Gigabit Internet Demonstration at the 100 Academy |
| Cox Communications – Mike Bolognini, Juergen Barbusca, Stephanie Stallworth, Susie Black |
| Pinnacle Award |
| Nevada Statehood Stamp Press Event |
| The Nevada 150 Commission, The U.S. Postal Service, The Glenn Group and Vero Strategies – Tiffany East, Kara Kelley, David Rupert, Veronica Meter, Nicole Carlsen |
PRESS KITS AND MEDIA KITS |
| Pinnacle Award |
| 2014 Summerlin Media Kit |
| Summerlin/The Howard Hughes Corporation and Faiss Foley Warren Public Relations & Government Affairs – Adrienne Augustus, Melissa Warren, Jenni Pevoto, Danielle Bisterfeldt |
ONLINE VIDEOS |
| Pinnacle Award |
| RTC Summer Heat Safety Campaign |
| Regional Transportation Commission of Southern Nevada – Kristen Hansen, Jesse Diaz, Jan Wadsworth, Jecia Hutchison |
| Pinnacle Award |
| Le Rêve – The Dream Gets ‘Happy’ for Ninth Anniversary |
| Wynn Las Vegas – Richard Hudock, Deanna Pettit-Irestone |
PUBLIC SERVICE ANNOUNCEMENTS |
| Award of Excellence |
| 2014 Bag Childhood Hunger PSA |
| Three Square Food Bank and The Firm Public Relations & Marketing – Paula Pettit, Andrea Mestdagh, Jasen Woehrle, Jeff Lester |
INTERNAL INTRANET VIDEO PROGRAMS |
| Award of Merit |
| RTC 360 |
| The Regional Transportation Commission of Southern Nevada – Kristen Hansen, Jesse Diaz, Jecia Hutchison, Jan Wadsworth |
| Pinnacle Award |
| A Cooperative for Nevada |
| Valley Electric Association and MassMedia Dee Anna David, Tommy DiGioia, Georgeann Pizzi, Chris Smith |
EXTERNAL VIDEO PROGRAMS |
| Award of Excellence |
| The Other Side of Higher Education |
| International Training Institute and Imagine Communications – Brian Rouff, Nadia Zerka, Tiffannie Bond |
| Award of Excellence |
| Bally Technologies – Premium Games |
| Bally Technologies |
NEWSLETTERS |
| Award of Excellence |
| Spotlight |
| City of Henderson – Kathy Blaha, Christine Haskell, Karina Milani, Bud Cranor, Tracy Bower |
| Pinnacle Award |
| Tivoli Village Newsletters |
| Tivoli Village and BRAINtrust Marketing and Communications |
BROCHURES |
| Award of Merit |
| UNLV Schools of Nursing and Allied Health Sciences |
| UNLV School of Nursing and School of Allied Health Sciences – Kevin Dunegan, John Hobbes, Kirsten Connelly, Jillian Inouye |
| Pinnacle Award |
| Las Vegas Science and Technology Festival 2014 Event Program |
| Las Vegas Science & Technology Festival and eurie creative – Victor Rodriguez, Marilyn Gillespie, Kate Yoshida, Kathy Callahan, Alex Frazier |
MAGAZINES |
| Award of Excellence |
| Bally Buzz |
| Bally Technologies – Laura Olson-Reyes, Mike Trask, Amanda Riddle, Judy Sandgren, Nichole Hanson, Pamela Velasco |
| Award of Excellence |
| Your Voice |
| Bally Technologies – Laura Olson-Reyes, Mike Trask, Amanda Riddle, Judy Sandgren, Nichole Hanson, Pamela Velasco |
PUBLICATIONS |
| Award of Excellence |
| 2014 Southern Nevada Trails Day Calendar |
| City of Henderson – Bud Crano, Karina Milani, Rachel Efros, Kathy Blaha, Anna Lightner, Robin Cutler |
| Pinnacle Award |
| Bally Games Catalog |
| Bally Technologies – Laura Olson-Reyes, Mike Trask, Amanda Riddle, Judy Sandgren, Nichole Hanson, Pamela Velasco |
ANNUAL REPORTS |
| Award of Excellence |
| Cox Southwest Region Annual Report |
| Cox Communications and Faiss Foley Warren Public Relations – Susan Black-Manriquez, Lynette Stryker, Don Seiersen, Stephanie Stallworth, The Cox Las Vegas Public Affairs Team, Suzee Smith-Everhard, The Cox Arizona Public Affairs Team |
DIRECT MAIL / DIRECT RESPONSE |
| Award of Merit |
| Las Ventanas Lecture and Event Series Direct Mail |
| Las Ventanas at Summerlin and BRAINtrust Marketing and Communications – Kurt Ouchida, Allison Cordova |
| Award of Merit |
| HealthCare Partners Nevada Wellpac Direct Mail |
| HealthCare Partners Nevada and MassMedia – Brooke Crumpler, Kassi Belz, Liam MacCaul, Ashley Campbell |
| Award of Merit |
| New York Take-in Window Opening Brochure |
| American Gem Society and eurie creative – Victor Rodriguez, Donna Jolly, Kathy Callahan, Ash Shah, Alex Frazier |
| Award of Excellence |
| 2013 Open Enrollment Direct Mail |
| JSA Health Partners and Mass Media – Kassi Belz, Matt Seltzer, Ashley Campbell, Tyler Hanevold |
| Award of Excellence |
| ZZ Top Cheap Sunglasses |
| Bally Technologies – Mike Trask, Kyle Nelson, Chris Howey |
| Pinnacle Award |
| 2013 Henderson Stroll N Roll Door Hanger and Postcard |
| City of Henderson – Rachel Efros, Christine Haskell, P.J. Harris, Kim Becker, Karina Milani, Bud Cranor |
| Pinnacle Award |
| Winter 2014 Henderson Happenings |
| City of Henderson – Rachel Efros, Debra Haskell, Kim Becker, Karina Milani, Bud Cranor, Tracy Bower |
| Pinnacle Award |
| Varaluz – Alternating Current Holiday Sales Promotion Mailer |
| Varaluz and eurie creative – Victor Rodriguez, Ron Henderson, Alex Frazier, Kathy Callahan |
2014 Sponsors
Thank you!
Photo Gallery
Photography by Noel Dahl
