2015 Winners

The PRSA Las Vegas Valley Chapter congratulates our 2015 Pinnacle Awards winners.

The ceremony was held in LUX at the M Resort on November 5, 2015.

2015 Pinnacles Presentation (PDF – 2mb)

SENIOR PR PRACTITIONER OF THE YEAR

Melissa Warren, Managing Partner, Faiss Foley Warren Public Relations and Public Affairs

PR PRACTITIONER OF THE YEAR

Michael Bertetto, Director of Advertising and Public Relations, SLS Las Vegas

NEWCOMER OF THE YEAR

Scott Kerbs, Director of Corporate Communications, MassMedia Corporate Communications

BEST OF SHOW PROGRAMS

Springs Preserve Butterfly Habitat
Las Vegas Springs Preserve – Jennifer Inaba, Jason Gifford, Katarina Hradilek, Ashleigh Matview

BEST OF SHOW TOOLS & TECHNIQUES

Zero Fatalities Bicycle Safety Social Media
Nevada Department of Transportation, Nevada Department of Public Safety, Penna Powers

PUBLIC RELATIONS PROGRAMS

MARKETING CONSUMER SERVICES

Pinnacle Award
Vegas Season
R&R Partners, Jessica Murray, Merideth Hagerty, Tamara Rocha, Jennifer Nechiporenko

INTEGRATED COMMUNICATIONS

Award of Excellence
Vegas Season
R&R Partners, Tamara Rocha, Jennifer Nechiporenko, Jessica Murray, Merideth Hagerty

Pinnacle Award
HealthCare Partners Nevada Open Enrollment
MassMedia Corporate Communications, HealthCare Partners Nevada, Brooke Crumpler, Kassi Belz, Jenna Giorgione, Carmesha Thompson, Tommy DiGioia

Pinnacle Award
Springs Preserve Butterfly Habitat
Jennifer Inaba, Jason Gifford, Katarina Hradilek, Ashleigh Matview

Pinnacle Award
Stay on the Go Campaign Increases NDMV Online Transactions by 33%
Kevin Malone, David Fierro, Penna Powers Team

EVENTS AND OBSERVANCES (Seven or fewer days)

Award of Excellence
Back to School Health Fair
Southwest Medical, B&P Public Relations
James Stover

Award of Excellence
Inspirada Launches “Hello Summer”
Faiss Foley Warren Public Relations, The Sieb Organization
Linda Faiss, Karen Wofford, Claudia Sieb, Marianne Wojciechowicz, Ana Anguiano, Leila O’Hara

Award of Excellence
Interstate 11 Groundbreaking Ceremony
Regional Transportation Commission of Southern Nevada
Monika Bertaki, Angela Torres-Castro, Sue Christiansen, Kelley Mulroy
Waynert, Aileen Magnera, Jan Wadsworth

Pinnacle Award
Exotics Racing Revs Up for a Grand Opening Celebration
one7 communications
Dawn Britt, Carrie Giverson, Nicole Bullis, Camile Tanner

EVENTS AND OBSERVANCES (Seven or more days)

Award of Merit
Vegas Votes
Las Vegas Convention and Visitors Authority
Las Vegas News Bureau

REPUTATION BRAND MANAGEMENT

Award of Merit
Brock Lesnar UFC or WWE Announcement Campaign
STAR Public Relations Las Vegas
Jennifer Wenk, APR

COMMUNITY RELATIONS

Award of Excellence
HealthCare Partners Nevada Grassroots Senior Outreach
MassMedia Corporate Communications
Carmesha Thompson, Liam MacCaul, Brooke Crumpler, Jenna Giorgione

Pinnacle Award
Las Vegas Convention and Visitors Authority’s
Las Vegas Host Committee
LVCVA Public Affairs

MULTICULTURAL PUBLIC RELATIONS

Award of Excellence
Henderson Police Diversity Recruitment
City of Henderson, Communications & Council Support Office
Michelle French, Kristin Maier, Santana Garcia, Police Chief Patrick Moers, Karina Milani, Bud Cranor

PUBLIC AFFAIRS

Pinnacle Award
The Coalition to Defeat the Margin Tax Initiative
Faiss Foley Warren Public Relations
Karen Griffin, Marsha MacEachern, Melissa Warren, Aisha Kasmir

TOOLS AND TECHNIQUES

MEDIA RELATIONS CONSUMER PRODUCTS

Pinnacle Award
Summerlin 25th Anniversary: How Summerlin Reshaped a City
Faiss Foley Warren Public Relations
The Howard Hughes Corporation
Melissa Warren, Danielle Bisterfeldt

MEDIA RELATIONS CONSUMER SERVICES

Pinnacle Award
SLS Las Vegas Grand Opening
Kirvin Doak Communications
Michael Bertetto, Kate Whiteley,
Allee Bennett, Samantha Grimes

Pinnacle Award
Vegas Season
R&R Partners
Jessica Murray, Jennifer Nechiporenko, Tamara Rocha, Merideth Hagerty

MEDIA RELATIONS NONPROFIT ORGANIZATIONS

Pinnacle Award
The Rape Crisis Center Call for Volunteers Press Release
Faiss Foley Warren Public Relations and Government Affairs
Melissa Warren, Lisa Robinson

MEDIA RELATIONS GOVERNMENT

Pinnacle Award
Zombie Run 5K and Family Fun Walk
City of Henderson
Nicole Johnson, PeaJay Harris, Karina Milani, Bud Cranor

SOCIAL MEDIA

Award of Merit
Mayweather vs. Pacquiao Vegas Infographic
R&R Partners
Tamara Rocha, Jennifer Nechiporenko, Jessica Murray

Award of Excellence
Social Media Relaunch
Southwest Medical and B&P Public Relations
James Stover

Pinnacle Award
Las Vegas Valley Water District Social Media Program
Las Vegas Valley Water District
Rob LaRosa, Colleen Curran, APR, Scott Huntley

Pinnacle Award
McDonald’s Green for Grads Social Media
MassMedia Corporate Communications
Sean Corbett, Georgeann Pizzi, Tiffany Hauck, Amanda Arentsen, Paul Delos-Santos, Kristina Guerrero

Pinnacle Award
Zero Fatalities Bicycle Safety Social Media
Nevada Department of Transportation, Nevada Department of Public Safety, Penna Powers

CREATIVE TACTICS

Award OF Merit
The Imagine Blog Book
Imagine Communications
Diana Weeks, Nadia Zerka, Melissa Biernacinski, Alex Raffi, Julie Varley, Cynthia Carbajal

Award of Excellence
Smog Spotter Grassroots Event Booth
Penna Powers, Nevada Department of Motor Vehicles
Kevin Malone, David Fierro

Pinnacle Award
Aid for AIDS of Nevada Cans It For Charity
One7 Communications

PRESS CONFERENCES

Award of Merit
Stand Up 4 Transportation Press Conference
Regional Transportation Commission of Southern Nevada
Kelley Mulroy Waynert, Aileen Magnera, Monika Bertaki, Jesse Diaz

Award of Merit
Press Conference for North American Meetings and Industry Day
Las Vegas Convention and Visitors Authority

Pinnacle Award
Increasing Participation in Connect2Compete
Cox Communications – Las Vegas
Juergen Barbusca, Michael Bolognini, Stephanie Stallworth, Susie Black

Pinnacle Award
Summerlin: The Cliffs Sky High Groundbreaking
Faiss Foley Warren, The Howard Hughes Corporation
Katie Finnerty, Adrienne Augustus, Melissa Warren, Danielle Bisterfeldt, Jennifer Pevoto

Pinnacle Award
Vegas Wants Hockey
R&R Partners
Ron Eagle, Jessica Murray

ONLINE VIDEOS

Pinnacle Award
Krewellavator
R&R Partners
Jessica Murray, Merideth Hagerty

SATELLITE MEDIA TOURS

Award of Merit
GeoVegas
R&R Partners
Jessica Murray

Pinnacle Award
Zero Fatalities Nevada Rider Chalkboard Online Video
Nevada Department of Public Safety & Nevada Department of Transportation, Penna Powers

NEWSLETTERS

Award of Merit
Las Vegas Host Committee Monthly Newsletter
Las Vegas Convention and Visitors Authority Las Vegas Host Committee

MAGAZINES

Award of Excellence
ICB Journal
Imagine Communications
Brian Rouff, Melissa Biernacinski, Cynthia Carbajal, Tiffanie Bond, Chuck Holt, Julie Varley

PUBLICATIONS

Award of Excellence
Northeastern Nevada Museum Coloring and Activity Book project
Imagine Communications
Brian Rouff, Melissa Biernacinski, Cynthia Carbajal

ANNUAL REPORTS

Pinnacle Award
Cox Las Vegas 2014 Community Development Report
Cox Communications, Faiss Foley Warren Public Relations
Stephanie Stallworth, Susan Black, Lynette Stryker

DIRECT MAIL/DIRECT RESPONSE

Pinnacle Award
R5
City of Henderson, Communications & Council Support Office
Nicole Johnson, PeaJay Harris, Karina Milani, Bud Cranor

ADVERTORIALS

Pinnacle Award
Summerlin: A Celebration of 25 years
Faiss Foley Warren Public Relations
The Howard Hughes Corporation
Melissa Warren, Danielle Bisterfeldt, Adrienne Augustus