C1. COMMUNITY RELATIONS
Programs that aim to improve relations with, or seek to win the support or cooperation of, people or organizations in communities in which the sponsoring organization has an interest, need or opportunity. “Community” in this category refers to a specific geographic location or locations.
C2. CRISIS COMMUNICATIONS
Programs undertaken to deal with an unplanned event that required an immediate response.
C3. EVENTS AND OBSERVANCES
Programs or events, such as commemorations, observances, openings, anniversaries, celebrations or other special activities.
C4. INTEGRATED COMMUNICATIONS
Programs that demonstrate leadership of public relations strategies and tactics in a creative and effective integrated campaign, along with other marketing or communications. The program must demonstrate the clear leadership of public relations, along with its integration with other disciplines.
C5. INTERNAL COMMUNICATIONS
Programs targeted specifically to special stakeholders directly allied with an organization, such as employees, members, affiliated dealers and franchisees.
C6. MOST EFFECTIVE CAMPAIGN ON A BUDGET OF $10,000 OR LESS
Effective campaign delivered within parameters of a limited budget. This does not include staff time and overhead.
C7. CORPORATE SOCIAL RESPONSIBILITY CAMPAIGN
Programs that enhance a corporate reputation and demonstrate a business approach to initiatives that positively impact society. Highlight the positive impact on delivering economic, social and environmental benefits.
C8. MULTICULTURAL PUBLIC RELATIONS
Any type of program, such as institutional, marketing and community relations, specifically targeted to a cultural group.
C9. PUBLIC AFFAIRS
Programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies at any level of government.
C10. PUBLIC SERVICE
Programs that advance public understanding of societal issues, problems or concerns.
C11. REPUTATION/BRAND MANAGEMENT
Programs designed to enhance, promote or improve the reputation of an organization with its publics or key elements of its publics, either proactively or in response to an issue, event or market occurrence.
Best of Show
All entries that win a Pinnacle Award in the Campaigns category are automatically considered for the Best of Show award.