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The Pinnacle Awards from the Public Relations Society of America Las Vegas Valley Chapter provide an excellent way to demonstrate the results of your hard work. They serve to help public relations professionals show clients and senior management what public relations can accomplish. If you’re new to public relations, participating in the Pinnacle Awards is a great way to learn techniques of the trade.
Sometimes clients and/or senior management may not understand exactly what we do, or why we do what we do. The out-of-market judges’ comments (the judging forms are provided when you pick-up your entries on the night of the Pinnacle Awards) can be valuable tools to help illustrate the type of information and skill set public relations practitioners require to effectively plan and implement communications campaigns.
The Pinnacle Awards Categories:
The Public Relations Programs classification includes 16 sub-categories. These entries are judged as complete public relations campaigns.
Tools and Techniques entries recognize excellent work that may have served as part of an overall public relations campaign. There are 32 sub-categories.
All entries that win Pinnacle Awards in the Public Relations Programs and the Tools and Techniques categories are automatically considered for the Best of Show award.
Outstanding entries receive a Pinnacle Award obelisk. Other noteworthy entries receive a certificate – either an Award of Excellence or an Award of Merit.
The Individual Awards honor outstanding public relations professionals as Newcomer of the Year, PR Practitioner of the Year, and Senior PR Practitioner of the Year. When appropriate, the Roger Buehrer Lifetime Achievement Award is also given to a senior practitioner who exemplifies PRSA’s professional ideals and has contributed greatly to the practice of public relations in our community.
About the PRSA-LVVC Pinnacle Awards:
Created in 1996, the Pinnacle Awards recognize the best public relations programs, tools and professionals in Southern Nevada, Northern Arizona, and Southern Utah. The Pinnacle Awards are judged by out-of-market, accredited members of PRSA and are open to chapter members and nonmembers alike.
Best in Show in the programs category will be submitted to the PRSA Western District Platinum Awards, a competitive awards program among the 11 chapters within its territory.