The Las Vegas Valley Chapter of the Public Relations Society of America honored the best and brightest in public relations strategies and tactics at the 16th annual Pinnacle Awards Ceremony on Thursday, November 15, 2012. See who won!
You Should Enter in 2013!
The Pinnacle Awards provide an excellent way to demonstrate the results of your hard work. They serve to help public relations professionals show clients and senior management what public relations can accomplish. If you’re new to public relations, participating in the Pinnacle Awards is a great way to learn techniques of the trade.
Sometimes clients and/or senior management may not understand exactly what we do, or why we do what we do. The out-of-market judges’ comments (the judging forms are provided when you pick-up your entries on the night of the Pinnacle Awards) can be valuable tools to help illustrate the type of information and skill set public relations practitioners require to effectively plan and implement communications campaigns.
The Pinnacle Awards Categories:
The Public Relations Programs classification includes 12 sub-categories. These entries are judged as complete public relations campaigns.
Tools and Techniques entries recognize excellent work that may have served as part of an overall public relations campaign. There are 20 Tools and Techniques sub-categories.
All entries that win Pinnacle Awards in the Public Relations Programs and the Tools and Techniques categories are automatically considered for the Best of Show award.
Outstanding entries receive a Pinnacle Award obelisk. Other noteworthy entries receive a certificate – either an Award of Excellence or an Award of Merit.
The Individual Awards honor outstanding public relations professionals, both Newcomer of the Year and PR Practitioner of the year. When appropriate, the Roger Buehrer Lifetime Achievement Award is also given to a senior practitioner who exemplifies PRSA’s professional ideals and has contributed greatly to the practice of public relations in our community.
Pinnacle sponsorships offer outstanding exposure for your business at affordable rates. See Sponsorships.
About the PRSA-LVVC Pinnacle Awards:
Created in 1996, the Pinnacle Awards recognize the best public relations programs, tools and professionals in southern Nevada, northern Arizona and southern Utah. The Pinnacle Awards are judged by out-of-market, accredited members of PRSA and are open to chapter members and nonmembers alike.