Pinnacle Award entries are grouped into three general types:
Each type has multiple categories to choose from.
Click here for a description of each campaigns category.
C2. Crisis Communications
C3. Events and Observances
C5. Internal Communications
C6. Most Effective Campaign on a Budget of $10,000 Or Less
C7. Corporate Social Responsibility Campaign
C8. Multicultural Public Relations
C9. Public Affairs
C10. Public Service
C11. Reputation/Brand Management
Click here for a description of each tactics category.
T2. Media Event
T3. Writing and Speeches
T5. Interactive Digital Content (social media, blogs, etc.)
T6. Video (long and short form)
T8. Creative (graphic design, photography, animation)
T9. Collateral/Single-Issue Publication (brochures, annual reports)
T10. Regularly Scheduled Publication (magazines, newsletters)
T11. Research/Data Analysis
Click here for a description of each of the individual awards.
I2. PR Practitioner of the Year
The Volunteer and Roger Buehrer awards are given at the discretion of the PRSA Chapter Board of Directors. Please submit a nomination letter to email@example.com.
I5. Roger Buehrer Lifetime Achievement Award