2013 Winners

2013 Awards

The Las Vegas Valley Chapter of the Public Relations Society of America honored the best and brightest in public relations strategies and tactics at the 17th annual Pinnacle Awards Ceremony on Wednesday, November 13, 2013 at Red Rock Resort’s Red Rocks Lounge.

2013 Presenters

2013 Presenters

The PRSA Las Vegas Valley Chapter congratulates our 2013 Pinnacle Awards winners.

See the photo galleries at Shutterfly.com.

NEWCOMER OF THE YEAR
Amanda Arentsen
PR PRACTITIONER OF THE YEAR
Kassi Belz, APR
BEST OF SHOW PROGRAMS
Fashion’s Night Out 2012
Melissa Warren, McKinzie Cogswell, Faiss Foley Warren
BEST OF SHOW TOOLS & TECHNIQUES
2013 State of the City Invitation
Henderson Chamber of Commerce, City of Henderson
PUBLIC RELATIONS PROGRAMS
NONPROFIT
Award of merit
dashTHIRTYdash, The Death of the Daily Times-Picayune & the Unification of a City
Rebecca Theim, Babs Bryant Johnson, Sheila Grissett, Kit Wohl
Award of excellence
The Smith Center, The Smith Center announces 2013-2014 Broadway Season
Richard Hudock
COMMUNITY RELATIONS
Award of merit
Faiss Foley Warren Public Relations, Rediscover Downtown Day
Melissa Warren, managing partner, FFW; Eryn Sebelius, account executive, FFW; Nancy Higgins, downtown marketing consultant; Marsha MacEachern, social media director, FFW
Award of merit
The Glenn Group and Vero Strategies, Voter Registration 2012 Statewide Public Education Campaign
Tiffany East, Amy Beck, Veronica Meter
Pinnacle award
MassMedia Healthcare Marketing, HealthCare Partners Nevada Grassroots/Community Integration
Liam MacCaul, Carmesha Thompson, Aimee Riley, Dee Anna David
PUBLIC SERVICE
Award of merit
Cox Communications, 725 area code overlay campaign
Mike Bolognini, Stephanie Stallworth, Juergen Barbusca, Susie Black, Don Sierson
Award of excellence
Bally Technologies, Bally Partners with the Nevada Childhood Cancer Foundation
Laura Olson-Reyes, Mike Trask, Lynon Bayliss, Amanda Riddle, Judy Sandgren, Nichole Hanson
Pinnacle award
eurie creative, Literacy Liftoff early literacy program launch
Brian Knudsen, Victor Rodriquez, Kathy Callahan, Alex Fraizer, Brian Myli, Beverly Mathis;
Pinnacle award
Terry Fator Companies, Clinton Detweiler Scholarship presented by Terry Fator and Taylor Makakoa
Ed Huckfeldt, Jesse Scott, Alex Bisker
MARKETING COMMUNICATIONS
Award of merit
Springs Preserve/ LVVWD / SNWA, Trackless Train Launch
Springs Preserve; Public Information, Springs Preserve/LVVWD/SNWA; Charlene West; Christine Vaughn; Jason Gifford; Lisa Riess
Pinnacle award
UNLV Alumni Association, UNLVIP Membership Program
Amy Bouchard, APR – Director of Communications; Josh Rankin, Hungry Dog Creative; Sarah Thornton, Sarah Thornton Public Relations; Ken Bahl, chair of membership & marketing committee, UNLV Alumni Association
REPUTATION AND BRAND MANAGEMENT
Award of merit
MassMedia Corporate Communications, Goettl Good Guys Air Conditioning Reputation / Brand Management Plan
Paula Yakubik, Matthew Seltzer, Amanda Arentsen, Alecia Warren, Hannah Dela Cruz, Carlton Sanders
Award of excellence
Faiss Foley Warren Public Relations, Downtown Marketing Initiative
Nancy Higgins, Downtown Marketing Consultant; Melissa Warren, FFW Managing Partner; Eryn Sebelius, FFW Sr. Account Executive; Marsha MacEachern, FFW Social Media Director
SPECIAL EVENTS AND OBSERVANCES (less than $10,000)
Award of merit
dashTHIRTYdash, Black, White and Read All Over: Commemorating the Daily Times-Picayune
Rebecca Theim, Barbara Bryant Johnson, Sheila Grissett, Kit Wohl
Award of merit
MassMedia Corporate Communications, Experience the Transformation: Vendor Appreciation Event
Kassi Belz, Lauren Steier, Ashley Campbell
Award of merit
Terry Fator Companies, 48 and FATOR-abulous
Ed Huckfeldt, Jesse Scott, Kelly Estrella, Steve Flynn, Chelsea Ryder
Award of excellence
City of Henderson, 24th Annual Midnite Madness
Kim Becker, Debra Haskell, Tracy Bower
SPECIAL EVENTS AND OBSERVANCES (more than $25,000)
Award of merit
Jeff Wagner Agency/Lester-Loosbrock Marketing & PR, Shania Twain Arrives in Style to The Colosseum at Caesars Palace
Emily Wofford, VP Corporate Public Relations, Caesars Entertainment; Kelly Frey, Public Relations Manager, Caesars Entertainment; Kris Lingle, Marketing Director, AEG Live; Christi Nelson, Public Relations Manager, AEG Live; Julie Gilday Shaffer, President, JGS Group
Award of excellence
R&R Partners, Vegas Forever
Peter O’Neill, Tom Dietz, Adrienne Prather-Marcos, Lindsey Stull
Pinnacle award
Faiss Foley Warren Public Relations, Fashion’s Night Out 2012
Peter O’Neill, Tom Dietz, Adrienne Prather-Marcos, Lindsey Stull
Pinnacle award
The Glenn Group, Copper Mountain Solar 2 Dedication Event
Tiffany East, Amy Beck, Tom Clark, Lisa Briggs
EMPLOYEE COMMUNICATIONS
Award of excellence
JT3 LLC, JT3 2013 Employee Engagement Survey
JT3 LLC, ADP, Mercer, and eurie creative
Pinnacle award
JT3 LLC, JT3 2013 Open Enrollment
JT3 LLC and Mercer
QUICK TURNAROUND PROGRAMS
Award of merit
MassMedia Corporate Communications, Thanksgiving Food Drive
Amanda Arentsen, Kassi Belz, Paula Yakubik, Georgeann Pizzi, Pam Myers, Lauren Steier
Award of merit
Vero Strategies, Village Square Groundbreaking Ceremony
Veronica Meter, Lauran Roberson, Colby Durnin, Scott Chernoff, Brandon Lovested
Award of excellence
Wicked Creative, Las Vegas Foodie Fest
Stephanie Wilson, Jennie Hendricks, Lauren Hudman
Pinnacle award
R&R Partners, Prince Harry Crisis Communications Response
Joe Martin, Account Management; Arnie DiGeorge, Creative; Fletcher Whitwell, Media; Lauren Walker, digital; Cameron Partridge, social media; Sara Gorgon, Public Relations
Pinnacle award
Sarah Thornton Public Relations, Las Vegas Goodyear Franchise Gets New Owner
Sarah Thornton, Anne Kellogg
ONLINE COMMUNICATIONS PROGRAMS
Award of excellence
MassMedia Healthcare Marketing, Nevada Health CO-OP Reservations Program
Carl Sanders, Matt Seltzer, Kassi Belz, Paula Yakubik
Pinnacle award
Terry Fator Companies, Clinton Detweiler Scholarship presented by Terry Fator and Taylor Makakoa
Ed Huckfeldt, Jesse Scott, Alex Bisker
Pinnacle award
Springs Preserve Public Information Team, The Springs Preserve Online Communications Program
PJ Perez; Ashleigh Matview; Lisa Story, APR; Web Technologies Group
TOOLS AND TECHNIQUES
EXTERNAL VIDEO
Award of merit
City of Henderson, Henderson Coordinate Community Response Video
Tracy Bower, Bud Cranor, Tim D’Souza, Frank DiNicola
Award of merit
City of Henderson, City of Henderson 60th Anniversary Video
Tracy Bower, Bud Cranor, Tim D’Souza, Frank DiNicola
Pinnacle award
Faiss Foley Warren, SNWA Environmental Responsibility Documentary Video
Susie Black, Faiss Foley Warren; Linda Faiss, Faiss Foley Warren; Don Seiersen, Fat + Balding Creative; Miles Nebeker, Fat + Balding Creative;
Pinnacle award
MassMedia Healthcare Marketing, Live Better
Kassi Belz, Paula Yakubik, Lauren Steier, Tommy DiGioia
Pinnacle award
Terry Fator Companies, Terry Fator’s Tribute to Newtown, CT
Ed Huckfeldt, Jesse Scott, Andrea Mathias
PUBLIC RELATIONS CAMPAIGN
ADVERTISING
Award of merit
The Glenn Group, Voter Registration 2012 Statewide Public Education Campaign
Tiffany East, Amy Beck, Jessica Sebbo, Michael Disbennett, Jennifer Evans
Award of excellence
MassMedia Corporate Communications, Valley Electric Association Branding Campaign
Paula Yakubik, Georgeann Pizzi, Pam Myers, Scott Kerbs, Carmesha Thompson, Tommy DiGioia
Award of excellence
MassMedia Healthcare Marketing, Medicare Senior Open Enrollment 2012
Kassi Belz, Georgeann Pizzi, Lauren Steier, Pam Myers, Madeline Tremaine, Tommy DiGioia
INTERNET SITE
Award of excellence
MassMedia Healthcare Marketing, Socios En Salud NV
James Stover, Ashley Campbell, Kassi Belz
INTRANET SITE
Pinnacle award
Public Information Web Team, Hydroweb
Rob LaRosa, Lisa Story, APR, Web Technologies Group
INTERACTIVE COMMUNICATIONS AND SOCIAL MEDIA
Award of excellence
MassMedia Healthcare Marketing, HealthCare Partners Nevada Social Media Outlets
Carl Sanders, Hannah Dela Cruz, James Stover, Kassi Belz, Paula Yakubik, Lauren Steier
Award of excellence
Puttin’ Out, Social Media Marketing: World Market Center Las Vegas for IMCenters.com
Christi Tasker, Puttin’ Out, LLC; Sarah Mount, International Market Centers
Pinnacle award
Terry Fator Companies, Terry Fator Salutes Military Families
Ed Huckfeldt, Jesse Scott
Pinnacle award
UNLV Alumni Association, UNLV Alumni Mobile App
Amy Bouchard, APR – Project Manager, UNLV Alumni Association; Margo Dayal, Interactive Feature Developer, Blackbaud; Dan Cohen, App Developer, Mindgrub; and Katie Windel & Scott Roberston, Design, R+W Partners
Pinnacle award
Warner Gaming/Sioux City Entertainment, Hard Rock Hotel & Casino License Bid
Holly O’Brien, Warner Gaming; Ashlee French, Sioux City Entertainment; Mark Monson, MRHD; Beth Trejo, Chatterkick; Chuck Larson, LS2 Group
ELECTRONIC NEWSLETTER
Award of merit
Faiss Foley Warren Public Relations, Noteworthy, the Symphony Park Newsletter
Melissa Warren, FFW; Nancy Higgins, downtown marketing consultant;Eryn Sebelius, FFW; selina Melancon, FFW
Pinnacle award
City of Henderson, Spotlight
Kathy Blaha, Christine Haskell, Nicole Johnson, Karina Milani, Bud Cranor, Tracy Bower
Pinnacle award
Global Experience Specialists (GES), Defying Convention
Christina Hernandez, Detra Page
Pinnacle award
Terry Fator Companies, DMC Fator Facts
Ed Huckfeldt, Jesse Scott, Alex Bisker
MEDIA KIT
Pinnacle award
Imagine Communications, Simple Computer Repair initial media pitching
Brian Rouff, Melissa Biernacinski, Tiffannie Bond
PITCH MATERIAL
Award of merit
City of Henderson, 2013 Henderson State of the City
Kathleen Richards, Bud Cranor, Tracy Bower
Award of merit
Wicked Creative, McFadden’s Grand Opening Media Deliveries
Stephanie Wilson, Jessica Murray, Talia Rothman
Award of excellence
Wicked Creative, Tacos & Tequila
Stephanie Wilson, Jennie Hendricks, Michelle Millen
Pinnacle award
MassMedia, Allegiant Pitch
Paula Yakubik, Tommy DiGioia, Ashley Campbell
Pinnacle award
Wicked Creative, Rice & Company Sushi Rolls
Stephanie Wilson, Jennie Hendricks, Jamie Hatcher
FEATURE ARTICLE
Award of excellence
MassMedia Healthcare Marketing, MassMedia Medical Marketing & Media Review Generational Marketing
Kassi Belz, Lauren Steier, Ashley Campbell, Wes Thurman
NEWS ARTICLE
Award of merit
MassMedia Corporate Communications, Valley Electric Association Marketing Campaign News Story
Scott Kerbs, Georgeann Pizzi
Award of merit
Terry Fator Companies, Terry Fator and Taylor Makakoa Discuss new Show, Album and Mirage Show
Ed Huckfeldt, Jesse Scott, Steve Flynn, Chelsea Ryder
Award of excellence
Kirvin Doak Communications, Palms Casino Resort’s news Article on USAToday.com
Alex Acuna, Kate Turner Whiteley, Stephanie Chavez, Allee Bennett
NEWS RELEASE
Award of merit
Wicked Creative, Commonwealth Announcement
Stephanie Wilson, Jessica Murray, Cara Zizzo, Hannah Rickards, Devin Aaron
Award of merit
Wicked Creative, Sugar Factory Brooklyn
Stephanie Wilson, Jessica Murray, Savyna Roufen, Sarah Alamshaw
Pinnacle award
City of Henderson, Heritage Park Grand Opening
Kim Becker, Bud Cranor, Tracy Bower
Pinnacle award
Kirvin Doak Communications, MGM Resorts International’s New York-New York / Monte Carlo Strip-Side Redevelopment
Kate Turney Whiteley, Jenn Michaels, Bill Doak, Clara Tsangang
Pinnacle award
MassMedia Healthcare Marketing, Volunteers in Medicine Thanks Dignity Health and Quest Diagnostics for Donations
Paula Yakubik, Kassi Belz, Georgeann Pizzi, James Stover, Amanda Arentsen
Pinnacle award
Terry Fator Companies, Terry Fator New Contract Announcement
Ed Huckfeldt, Jesse Scott, Steve Flynn, Chelsea Ryder
PUBLICATIONS & ANNUAL REPORT
Award of excellence
Trosper Communications LLC, Gordon Silver Annual Publicity Report
Elizabeth Trosper, Stevel Goebel, Savannah McBride
Pinnacle award
City of Henderson, 2012 Green Report
Denise Marshall, Stacie Sorenson, Anna Lightner
Pinnacle award
SNWA Public Information, Las Vegas Wash Coordination Committee Year-end Report 2008-2012
Jennifer Inaba, John Sullivan, Lisa Riess, Deborah Van Dooremolen, Seth Shanahan, Keiba Crear
BROCHURES
Award of excellence
Terry Fator Companies, Terry Fator Group Sales Kit
Ed Huckfeldt, Jesse Scott, Rich Tomich, Selena Pope
Award of excellence
Touro University Nevada, Student Recruitment Brochures
Schyler Richards, Oscar Espinoza-Parra, Melody Kelly, Debra Heiser, Chris Smith
Pinnacle award
JT3, 2013 Open Enrollment Guide
JT3 LLC, eurie creative
Pinnacle award
Trosper Communications LLC, Tronox Brochure
Elizabeth Trosper, Stevel Goebel, Savannah McBride
DIRECT MAIL
Pinnacle award
Bally Technologies, Pawn Stars Direct Mail
April Augustine, Laura Olson-Reyes
Pinnacle award
City of Henderson, 2013 State of the City Invitation
Tom Madsen, Kathy Blaha, Chloe Lomprey, Jessica Bienasz, Anna Lightner
MAGAZINE
Award of merit
MassMedia Healthcare Marketing, MassMedia Health Care Magazine
Paula Yakubik, Kassi Belz, Georgeann Pizzi, Scott Kerbs, Matt Seltzer, Ashley Campbell
Pinnacle award
Bally Technologies, Your VOICE
Mike Trask, Amanda Riddle Pamela Velasco, Nichole Hanson
NEWSLETTERS
Award of excellence
JT3, Inside JT3
JT3 LLC, eurie creative
PRESS CONFERENCE
Award of merit
Kirvin Doak Communications, Cirque du Soleil and the Estate of Michael Jackson Unveil Name/Details of New Resident
Cara Abrahams, Jeff Lovari, Kate Turner Whiteley, Alexandria Baum
Pinnacle award
MassMedia Corporate Communications, Health Insurance Rates
James Stover, Amanda Arentsen, Georgeann Pizzi
Pinnacle award
Vero Strategies, Village Square Groundbreaking Ceremony Press Conference
Veronica Meter, Lauran Roberson, Colby Durnin, Scott Chernoff, Brandon Lovested
Pinnacle award
Wicked Creative, Dinner in the Sky Las Vegas Groundbreaking
Stephanie Wilson, Jennie Hendricks, Tyler Krochmal
MEDIA TOUR
Award of excellence
Wicked Creative, Terry Bradshaw Prepares for Las Vegas Show
Lauren Hudman, Stephanie Wilson
Pinnacle award
The Glenn Group, Voter Registration 2012 Statewide Public Education Campaign
Tiffany East, Amy Beck, Veronica Meter

2013 Sponsors
Faiss Foley Warren

Gold Sponsor

Gold Sponsor

MassMedia Corporate Communications

Gold Sponsor

glenn_group_150x42

Gold Sponsor

BusinessWire_150x60

Gold Sponsor

R&R Partners

Gold Sponsor

Las Vegas Color Graphics

Print Sponsor

Nevada-Business-Magazine-150x26

In-Kind Sponsor